The impact of color on food choice.

dc.contributorVITÓRIA RIBEIRO GARCIA DE FIGUEIREDO MUNIZ, Universidade Federal do Paraná; ISABELA SAMPAIO RIBEIRO, Universidade Federal do Paraná; KAROLLINE RIBEIRO LIMA BECKMAM, Universidade Federal do Paraná; ROSSANA CATIE BUENO DE GODOY, CNPF.
dc.creatorMUNIZ, V. R. G. de F.
dc.creatorRIBEIRO, I. S.
dc.creatorBECKMAM, K. R. L.
dc.creatorGODOY, R. C. B. de
dc.date2023-07-31T13:21:33Z
dc.date2023-07-31T13:21:33Z
dc.date2023-07-31
dc.date2023
dc.date.accessioned2023-09-05T02:58:57Z
dc.date.available2023-09-05T02:58:57Z
dc.identifierBrazilian Journal of Food Technology, v. 26, e2022088, 2023.
dc.identifierhttp://www.alice.cnptia.embrapa.br/alice/handle/doc/1155445
dc.identifierhttps://doi.org/10.1590/1981-6723.08822
dc.identifier.urihttps://repositorioslatinoamericanos.uchile.cl/handle/2250/8638106
dc.descriptionIn addition to preserving the goods, packaging captures potential buyers' attention, provides information about product benefits, changes consumer beliefs, and increases the chances of a sale. Thus, this review aimed to provide information on the impact of color perception on food packaging by consumers. Using color on packaging results in product differentiation, increasing the advantage over others and building sales loyalty and emotional connections. Besides the product color, the colors of its packaging can play an essential role in the perception of product taste, as people tend to create associations of specific colors with specific products and associations with particular tastes.
dc.format12 p.
dc.languagePortugues
dc.languagept_BR
dc.rightsopenAccess
dc.subjectColoring
dc.subjectPurchase decision
dc.subjectSensory analysis
dc.subjectAttractive packaging
dc.subjectPurchase profile
dc.subjectFood packaging
dc.titleThe impact of color on food choice.
dc.typeArtigo de periódico


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