Plano de negócios para uma doceria na região de Osasco a fim de aumentar o faturamento

Abstract

O estudo analisa a importância do Plano de Negócios para o sucesso de empresas gastronômicas, especialmente as microempresas, que são vulneráveis ao mercado. Este trabalho consiste em uma pesquisa exploratória que visa obter informações sobre o campo de atuação e mercado de uma empresa de doces localizada na região de Osasco. O objetivo é analisar a viabilidade de aumentar a lucratividade dessa empresa e mapear as condições necessárias para alcançar seus objetivos. Além disso, visa preencher uma lacuna acadêmica ao desenvolver estratégias específicas para o setor, considerando suas particularidades econômicas, sociais e culturais. O resultado esperado é fornecer uma análise abrangente e orientações para empresas do ramo, visando cumprir seus objetivos e oferecer insights sobre o empreendedorismo no contexto atual.

The study analyzes the importance of the Business Plan for the success of gastronomic companies, especially micro-enterprises, which are vulnerable to the market. This work consists of an exploratory research that aims to obtain information about the field of activity and market of a sweets company located in the region of Osasco. The objective is to analyze the feasibility of increasing the company's profitability and map out the necessary conditions to achieve its objectives. In addition, it aims to fill an academic gap by developing specific strategies for the sector, considering its economic, social and cultural particularities. The expected result is to provide a comprehensive analysis and guidance for companies in the field, aiming to fulfill their objectives and offer insights on entrepreneurship in the current context. Keywords: Business Plan. Sweets. Microenterprises. Entrepreneurship. The study analyzes the importance of the Business Plan for the success of gastronomic companies, especially micro-enterprises, which are vulnerable to the market. This work consists of an exploratory research that aims to obtain information about the field of activity and market of a sweets company located in the region of Osasco. The objective is to analyze the feasibility of increasing the company's profitability and map out the necessary conditions to achieve its objectives. In addition, it aims to fill an academic gap by developing specific strategies for the sector, considering its economic, social and cultural particularities. The expected result is to provide a comprehensive analysis and guidance for companies in the field, aiming to fulfill their objectives and offer insights on entrepreneurship in the current context.