The Effects of Extrinsic Cues on Olive Oil Price in Brazil

dc.creatorRoselli, Luigi
dc.creatorCarlucci, Domenico
dc.creatorRover, Oscar José
dc.creatorDe Gennaro, Bernardo
dc.date2022-05-05T16:46:13Z
dc.date2022-05-05T16:46:13Z
dc.date2017
dc.date.accessioned2023-09-02T08:47:02Z
dc.date.available2023-09-02T08:47:02Z
dc.identifierROSELLI, L.; CARLUCCI, D.; ROVER, O. J.; DE GENNARO, B. The Effects of Extrinsic Cues on Olive Oil Price in Brazil. Journal of International Food & Agribusiness Marketing, v. 1, p. 1-18, 2017.
dc.identifier0897-4438
dc.identifierhttps://repositorio.ufsc.br/handle/123456789/234279
dc.identifier.urihttps://repositorioslatinoamericanos.uchile.cl/handle/2250/8586421
dc.descriptionOver the past two decades, world olive oil consumption registered an impressive growth. Although olive oil consumption remains concentrated in the main producer countries surrounding the Mediterranean Sea (“traditional” markets), it is also growing rapidly in many other countries all over the world, where olive oil is still largely perceived as a novelty food (“nontraditional” markets). This study focuses on the Brazilian market of olive oil, which is one of the most important nontraditional markets in terms of both its dimension and growth rates. A hedonic price model has been used to evaluate whether, and to what extent, extrinsic cues impact on the retail price of olive oil. Data were collected via direct observation of several e-shops where Brazilian consumers could purchase olive oil. Results show that the retail price of olive oil is highly influenced by extrinsic cues such as branding, labeling, and packaging.
dc.formatapplication/pdf
dc.publisherJOURNAL OF INTERNATIONAL FOOD & AGRIBUSINESS MARKETING
dc.subjectBrazil
dc.subjecte-commerce
dc.subjectextrinsic cues
dc.subjectolive oil
dc.subjectprice
dc.titleThe Effects of Extrinsic Cues on Olive Oil Price in Brazil
dc.typeArticle


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