| dc.creator | Rovirosa, Alicia | |
| dc.creator | Zapata, María E | |
| dc.creator | Gómez, Paula | |
| dc.creator | Gotthelf, Susana J. | |
| dc.creator | Ferrante, Daniel | |
| dc.date | 2020-12-21T20:58:09Z | |
| dc.date | 2020-12-21T20:58:09Z | |
| dc.date | 2017-02-01 | |
| dc.date.accessioned | 2023-08-29T20:08:07Z | |
| dc.date.available | 2023-08-29T20:08:07Z | |
| dc.identifier | http://sgc.anlis.gob.ar/handle/123456789/1974 | |
| dc.identifier | 10.5546/aap.2017.eng.28 | |
| dc.identifier.uri | https://repositorioslatinoamericanos.uchile.cl/handle/2250/8520004 | |
| dc.description | Fil: Rovirosa, Alicia. Centro de Estudios sobre Nutrición Infantil; Argentina. | |
| dc.description | Fil: Zapata, María E. Universidad de Centro Educativo Latinoamericano. Facultad de Química; Argentina. | |
| dc.description | Fil: Gómez, Paula. Universidad de Belgrano. Facultad de Ciencias Exactas; Argentina. | |
| dc.description | Fil: Gotthelf, Susana. ANLIS Dr.C.G.Malbrán. Centro Nacional de Investigaciones Nutricionales; Argentina. | |
| dc.description | Fil: Ferrante, Daniel. Ministerio de Salud; Argentina. | |
| dc.description | Food and beverage marketing has been identified as one of the determinants of unhealthy food and beverage consumption in the child population.
Objective: To determine the frequency and duration of food and beverage advertising in children's programming and the nutritional quality of advertised food and beverages.
Methods: Descriptive, cross-sectional study. Children's cable and broadcast channel programming was recorded in two periods: over the week and on the weekend. The type, quantity, and duration of commercials were recorded. The nutritional quality of advertised food and beverages was analyzed.
Results: A total of 402.3 hours of children's programming were recorded. In total, 3711 commercials were identified. Among these, 20.9% corresponded to food and beverages, i.e., an average of 1.9 ± 1.0 commercials per hour or equivalent to 0.68 ± 0.36 min/hour. Dairy products, candies, and fast-food meals were the most advertised food products. Only a third of advertised food and beverages (35.8%) were categorized as healthy as per the nutrient profiling system. Based on the traffic light labeling system, 50% of advertised food and beverages were high in sugar, 25% were high in saturated fat, and approximately 15% were high in sodium or fat.
Conclusion: Food and beverage advertising accounted for 20% of television advertising time. The most advertised products were dairy products, followed by candies and sweet snacks, fast-food meals, and beverages. Two-thirds of advertised food and beverages were considered unhealthy. | |
| dc.format | pdf | |
| dc.language | en | |
| dc.publisher | Sociedad Argentina de Pediatría | |
| dc.relation | #PLACEHOLDER_PARENT_METADATA_VALUE# | |
| dc.relation | datasets | |
| dc.relation | Archivos argentinos de pediatria | |
| dc.rights | open | |
| dc.source | Archivos Argentinos de Pediatría 2017; 115(1):28-34 | |
| dc.subject | Bebidas | |
| dc.subject | Niño | |
| dc.subject | Publicidad de Alimentos | |
| dc.subject | Calidad de los Alimentos | |
| dc.subject | Televisión | |
| dc.subject | Publicidad | |
| dc.subject | Argentina | |
| dc.subject | Estudios Transversales | |
| dc.subject | Humanos | |
| dc.subject | Factores de Tiempo | |
| dc.subject | Alimentos | |
| dc.subject | Valor Nutritivo | |
| dc.title | Food and beverage advertising on children's TV channels in Argentina: Frequency, duration, and nutritional quality | |
| dc.type | Artículo | |
