| dc.contributor | Damay, Coralie | |
| dc.creator | Salamanca Chaves, Diana | |
| dc.date | 2022-10-07T21:39:59Z | |
| dc.date | 2022-10-07T21:39:59Z | |
| dc.date | 2010-04 | |
| dc.date.accessioned | 2023-08-29T19:17:49Z | |
| dc.date.available | 2023-08-29T19:17:49Z | |
| dc.identifier | http://hdl.handle.net/10726/4629 | |
| dc.identifier | ADM / SA159 2010 | |
| dc.identifier | instname:Colegio de Estudios Superiores de Administración - CESA | |
| dc.identifier | reponame:Biblioteca Digital - CESA | |
| dc.identifier | repourl:https://repository.cesa.edu.co/ | |
| dc.identifier.uri | https://repositorioslatinoamericanos.uchile.cl/handle/2250/8516760 | |
| dc.description | Description of the project. Theoretical framework. Methodology. Results. Conclusions. Recommendations and future studies. Bibliography. Annexes. Graphics list. Table list. | |
| dc.description | Administrador de Empresas | |
| dc.description | The study was conducted with the main purpose of finding out if there is any transfer of values transmitted from the
advertising characters that represent a brand or a product of biscuits and cereals in
the French market, to children that are their consumers or potential consumers. | |
| dc.description | Pregrado | |
| dc.format | 38 páginas | |
| dc.format | application/pdf | |
| dc.format | application/pdf | |
| dc.language | spa | |
| dc.publisher | Administración de Empresas | |
| dc.publisher | Colegio de Estudios Superiores de Administración - CESA | |
| dc.rights | info:eu-repo/semantics/restrictedAccess | |
| dc.rights | Acceso restringido | |
| dc.subject | 658.8342 Comportamiento del consumidor | |
| dc.subject | Comportamiento del consumidor | |
| dc.subject | Desarrollo infantil | |
| dc.subject | Análisis de mercadeo | |
| dc.subject | Posicionamiento (Publicidad) | |
| dc.title | Can an advertising character transfer values to children to children : If so, which values are transmitted? : 2009 | |
| dc.type | info:eu-repo/semantics/acceptedVersion | |
| dc.type | Tesis/Trabajo de grado - Monografía - Pregrado | |
| dc.type | http://purl.org/coar/resource_type/c_7a1f | |
| dc.type | info:eu-repo/semantics/bachelorThesis | |
| dc.type | http://purl.org/coar/resource_type/c_46ec | |
