Shopping experience in retail : How does the retailer improve the shopping experience of shoppers in terms of the different elements of retail concept?

dc.contributorCao, Lanlan
dc.creatorGonzález Negrete, Jennifer
dc.date2016-03-26T21:17:24Z
dc.date2017-02-10T17:52:53Z
dc.date2017-08-12T16:58:20Z
dc.date2016-03-26T21:17:24Z
dc.date2017-02-10T17:52:53Z
dc.date2017-08-12T16:58:20Z
dc.date2012-03
dc.date2012-03
dc.date.accessioned2023-08-29T19:16:26Z
dc.date.available2023-08-29T19:16:26Z
dc.identifierhttp://hdl.handle.net/10726/967
dc.identifierADM00646 / G635s 2012
dc.identifierinstname:Colegio de Estudios Superiores de Administración - CESA
dc.identifierreponame:Biblioteca Digital – CESA
dc.identifierrepourl:https://repository.cesa.edu.co/
dc.identifier.urihttps://repositorioslatinoamericanos.uchile.cl/handle/2250/8516316
dc.descriptionIntroduction. Actual context of the retail industry. Primary data information. Results of the interview. Analysis and conclusions of the interview. Recommendation for the retailers. Bibliography. Appendixes. List of graphics. List of tables. List of figures.
dc.descriptionAdministrador de Empresas
dc.descriptionThis topic was chosen because marketing is taking an important turn, the customer prefers a product no longer simply equal benefit or cost-price-quality, but adds to its operation, the experience before and after use, and fully understands that the purchase process is not simple commercial transaction. Today, if the marketing and product or service provides a pleasant experience, the road to success is closer. For this reason alternative complement born Marketing in an experimental context with the magical alternative to survive in the long run, creating an emotional commitment and a preference for the brand or store.
dc.descriptionPregrado
dc.format58 páginas
dc.formatapplication/pdf
dc.formatapplication/pdf
dc.languageeng
dc.publisherPregrado en Administración de Empresas
dc.publisherColegio de Estudios Superiores de Administración – CESA
dc.rightshttp://creativecommons.org/licenses/by-nc-nd/4.0/
dc.rightsinfo:eu-repo/semantics/restrictedAccess
dc.rightsAcceso restringido
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 International
dc.subject658.8343 Comportamiento del consumidor
dc.subjectComercio minorista
dc.subjectPreferencias de los consumidores
dc.subjectComportamiento del consumidor
dc.subjectCompras
dc.subjectEducación del consumidor
dc.subjectCentros comerciales
dc.titleShopping experience in retail : How does the retailer improve the shopping experience of shoppers in terms of the different elements of retail concept?
dc.typeinfo:eu-repo/semantics/acceptedVersion
dc.typeTesis/Trabajo de grado - Monografía – Pregrado
dc.typehttp://purl.org/coar/resource_type/c_7a1f
dc.coverageEnero - Junio 2012


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