Análisis de la mediación del proceso de Co-Creación en la relación satisfacción general valor percibido en universidades de Bogotá D.C

Analysis of the mediation of the Co-Creation process in the relation general satisfaction perceived value in universities of Bogotá D.C.

dc.contributorBucheli Sandoval, Julián Eduardo
dc.creatorSánchez Mateus, Andrés Ricardo
dc.date2022-04-21T12:54:23Z
dc.date2022-04-21T12:54:23Z
dc.date2021-04-10
dc.date.accessioned2023-08-28T19:20:01Z
dc.date.available2023-08-28T19:20:01Z
dc.identifierhttp://hdl.handle.net/10823/6461
dc.identifierinstname:Politécnico Grancolombiano
dc.identifierreponame:Alejandría Repositorio Comunidad
dc.identifierrepourl:http://alejandria.poligran.edu.cos
dc.identifier.urihttps://repositorioslatinoamericanos.uchile.cl/handle/2250/8460873
dc.descriptionLa presente investigación, propone y explica gráficamente la correlación e influencia positiva de la satisfacción general del estudiante, con respecto al valor percibido por el mismo a lo largo de su experiencia educativa, cuando en dicha relación, involucramos en un rol mediador los comportamientos de Co-Creación, específicamente, los procesos de diálogo, transferencia de conocimiento y demás recursos e interacciones, que se enfocan en el aprendizaje organizacional, así como, en la renovación y creación de recursos, los cuales se integran en beneficio mutuo cuando las partes involucradas, suman sus recursos de acuerdo a sus capacidades, necesidades y expectativas (Moreno & Calderón, 2016). A fin de lograr este objetivo y médiate la revisión de la literatura, se obtuvieron y ajustaron los ítems necesarios, los cuales fueron modificados en su redacción, con el objetivo de hacerlos relevantes y aplicables para una muestra de 863 estudiantes universitarios en la ciudad de Bogotá D.C. Lo que permitió, desarrollar y aplicar sobre la muestra de estudiantes, un instrumento que contiene las escalas de medida para cada uno de los constructos objeto de estudio. Posteriormente, los resultados fueron procesados en SPSS, utilizando la macro PROCESS Procedure for SPSS escrita por Andrew F Hayes (2013), mediante 4 procesos de regresión, cuyo resultado, confirmaron la relación positiva entre los constructos Satisfacción General y Valor Percibido por el estudiante, así como el rol significativo que desempeña el comportamiento de Co-Creación en la mediación de dicha relación. Mediación que contribuye a la conformación y/o incremento del Valor Percibido en la población estudiantil. Convirtiéndose en el medio por el cual se puede conformar y/o mejorar la percepción de Valor por parte del estudiantado, mediante el estímulo y refuerzo de comportamientos de Co-Creación, acordes a la experiencia del estudiante. Por lo tanto, partiendo de un nivel x cualquiera de Satisfacción General en el alumno, es posible la conformación y/o incremento del Valor Percibido por el estudiante, mediante la generación de procesos de Co-Creación que actúan como variable mediadora en la mencionada relación. A la espera de que, el desempeño alcanzado por parte de la universidad exceda las expectativas del estudiante (Elliott & Healy, 2001), mejorando su percepción de valor.
dc.descriptionThe present investigation proposes and graphically explains the correlation and positive influence of the general satisfaction of the student, with respect to the value perceived by the same throughout his educational experience, when in this relation, we involve in a mediating role the behaviors of Co -Creation, specifically, the processes of dialogue, knowledge transfer and other resources and interactions, which focus on organizational learning, as well as, on the renewal and creation of resources, which are integrated for mutual benefit when the parties involved, they add their resources according to their capacities, needs and expectations (Moreno & Calderón, 2016). In order to achieve this objective and to mediate the literature review, the necessary items were obtained and adjusted, their wording was modified, with the aim of making them relevant and applicable for a sample of 863 university students in the city of Bogotá D.C. This allowed, develop and apply on the sample of students, an instrument that contains the measurement scales for each of the constructs under study. Subsequently, the results were processed in SPSS, using the macro PROCESS Procedure for SPSS written by Andrew F Hayes (2013), through 4 regression processes, the result of which confirms the positive relationship between the constructs General Satisfaction and Value Perceived by the student, as well as the significant role that Co-Creation behavior plays in mediating said relationship. Mediation that contributes to the conformation and / or increase of the Perceived Value in the student population. Becoming the means by which the perception of Value by the student body can be shaped and / or improved, by stimulating and reinforcing Co-Creation behaviors, according to the student's experience. Therefore, starting from any x level of General Satisfaction in the student, the formation and / or increase of the Perceived Value by the student is possible, through the generation of Co-Creation processes that act as a mediating variable in the aforementioned relationship. Waiting for the performance achieved by the university to exceed the student's expectations (Elliott & Healy, 2001), improving their perception of value.
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dc.formatapplication/pdf
dc.languagespa
dc.publisherMaestría en Gerencia Estratégica de Mercadeo
dc.publisherFacultad de Sociedad, Cultura y Creatividad
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dc.rightsinfo:eu-repo/semantics/openAccess
dc.rightsAtribución-NoComercial-SinDerivadas 2.5 Colombia
dc.subjectCo-Creación
dc.subjectCo-Producción
dc.subjectExperiencia
dc.subjectRelaciones
dc.subjectSatisfacción general
dc.subjectValor percibido
dc.subjectAlumnos
dc.subjectEnseñanza
dc.subjectFormación
dc.subjectCo-Creation
dc.subjectCo-Production
dc.subjectExperience
dc.subjectRelations
dc.subjectOverall satisfaction
dc.subjectPerceived value
dc.titleAnálisis de la mediación del proceso de Co-Creación en la relación satisfacción general valor percibido en universidades de Bogotá D.C
dc.titleAnalysis of the mediation of the Co-Creation process in the relation general satisfaction perceived value in universities of Bogotá D.C.
dc.typeTesis/Trabajo de grado - Monografía - Maestría
dc.typeinfo:eu-repo/semantics/masterThesis
dc.typehttp://purl.org/coar/resource_type/c_bdcc
dc.typeinfo:eu-repo/semantics/acceptedVersion
dc.typehttps://purl.org/redcol/resource_type/TM
dc.typeinfo:eu-repo/semantics/draft
dc.coverageBogotá
dc.coverage2021


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