Propuesta de marca sostenible para Immunotec Colombia

dc.contributorMuñoz Molina, Yaromir
dc.creatorBallén Pardo, Beatriz
dc.date.accessioned2022-11-22T02:29:58Z
dc.date.accessioned2023-08-28T14:23:50Z
dc.date.available2022-11-22T02:29:58Z
dc.date.available2023-08-28T14:23:50Z
dc.date.created2022-11-22T02:29:58Z
dc.date.issued2022
dc.identifierhttp://hdl.handle.net/10784/31964
dc.identifier658.827 B191
dc.identifier.urihttps://repositorioslatinoamericanos.uchile.cl/handle/2250/8441826
dc.description.abstractSustainability is currently becoming a relevant issue in companies, for today’s leaders it is very important to think about durability, they consider that they can be the change that the world needs at this time. Providing guidance to Immunotec Colombia will guide them to develop their own sustainability brand and will help them to guide the operations until the management, build a new culture, re-designs the strategy, and get on the sustainable road.
dc.languagespa
dc.publisherUniversidad EAFIT
dc.publisherMaestría en Administración - MBA
dc.publisherEscuela de Administración. Departamento de Organización y Gerencia
dc.publisherMedellín
dc.rightsinfo:eu-repo/semantics/openAccess
dc.rightsAcceso abierto
dc.rightsTodos los derechos reservados
dc.subjectMaterialidad
dc.subjectGobernanza
dc.subjectGrupos de interés
dc.subjectMarca sostenible
dc.titlePropuesta de marca sostenible para Immunotec Colombia
dc.typemasterThesis
dc.typeinfo:eu-repo/semantics/masterThesis
dc.typeinfo:eu-repo/semantics/publishedVersion


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