dc.contributorSerrano Rivero, Sergio Andrés
dc.creatorBianchi López, Oscar Eduardo
dc.date.accessioned2022-11-11T17:58:50Z
dc.date.accessioned2023-08-28T14:22:02Z
dc.date.available2022-11-11T17:58:50Z
dc.date.available2023-08-28T14:22:02Z
dc.date.created2022-11-11T17:58:50Z
dc.date.issued2022
dc.identifierhttp://hdl.handle.net/10784/31922
dc.identifier658.8 B577
dc.identifier.urihttps://repositorioslatinoamericanos.uchile.cl/handle/2250/8441801
dc.description.abstractThis research project has been dedicated to identifying and relating the main tastes, behaviors and opinions of current and potential clients of the Colombian brand Sara Gaviria Creadora. The study is mainly qualitative, with an exploratory approach. To develop the present study and taking into account the knowledge of the brand, the meaning it has and the need for validation, an in-depth semi-structured interview was implemented with eleven people, including current and potential clients of the brand, identifying their level of affiliation, affinity and general opinions of the brand, the concept, the designs and the presentation. Finally, the approach of a marketing plan with strategies and tactics applicable to the Sara Gaviria Creator brand is conducted to increase the positioning of the brand at the local level.
dc.languagespa
dc.publisherUniversidad EAFIT
dc.publisherMaestría en Mercadeo
dc.publisherEscuela de Administración. Departamento de Mercadeo
dc.publisherPereira
dc.rightsinfo:eu-repo/semantics/openAccess
dc.rightsAcceso abierto
dc.rightsTodos los derechos reservados
dc.subjectModa
dc.subjectDiseño
dc.subjectConcepto
dc.subjectPosicionamiento de Marca
dc.subjectExperiencia al Cliente
dc.subjectIdentidad Visual
dc.titlePlan de mercadeo Sara Gaviria Creadora
dc.typemasterThesis
dc.typeinfo:eu-repo/semantics/masterThesis


Este ítem pertenece a la siguiente institución