Diseño de un modelo de gestión de la experiencia del cliente para el área de fortalecimiento empresarial de la Cámara de Comercio de Cúcuta

Abstract

The objective of this degree work is to design a management model for the customer experience of the Business Strengthening area of the Cucuta Chamber of Commerce in order to achieve customer/user satisfaction with the services, processes and projects provided. The methodology was worked with semi-structured interviews with an internal expert and clients/users, as well as with the documentary review of the procedures and tools that the Business Strengthening area already had. The results that were obtained allowed us to understand the main objective of the Business Strengthening area and where it wants to go in terms of customer experience management, thus obtaining the input for the design and development of the management model proposal for the customer experience. Finally, the management model proposal for the customer experience was designed, which will help manage a cycle of continuous improvement in all the services provided by the Business Strengthening area within the Cucuta Chamber of Commerce, through six stages. That include a series of activities that must be implemented for the correct management of the model.