Estudio de prefactibilidad para la exportación de café especial cultivado por los campesinos de Quinchía, Risaralda

Abstract

This degree project is based on the need of the coffee growers of Quinchía, Risaralda to commercialize their coffee in markets where they can obtain greater economic benefits, in accordance with the quality of their product. The International Coffee Marketing Company of Quinchía will serve as an intermediary between the coffee grower and the clients in international markets, where the quality of the coffee produced in the region can be better valued and a greater economic retribution can be achieved and therefore a better quality of life for the coffee growers. Thus, the purpose is to increase the number of coffees producing clients that are willing to use its services, while at the same time seeking to conquer new international markets. In recent years specialty coffees have had a great boom, both in the national and international markets, with specialty coffee produced in Colombia standing out for its quality and aroma. For this reason, the company seeks to take advantage of this opportunity to expand its presence in new international markets that will allow the coffee produced by the farmers of Quinchía, Risaralda to reach new horizons.