Evaluación expost de un proyecto en las etapas de estructuración y operación para identificar las lecciones aprendidas bajo el esquema “start up as a service”

Abstract

C-Labs is a Colombian company established in Bogotá that collaborates with big Latin American companies to execute corporate entrepreneurship projects. Its main goal is creating and developing business ideas into real projects with tangible and successful results. C-Labs executed in 2021 a project called Babyboom with a Colombian corporate ally. Babyboom was a project executed under the "start up as a service" model to prove a business case for a diaper product. This business research seeks to find the lessons learned from the Babyboom project in its planning and operation stages. As part of the analysis, this business research was developed using the Mario Coquillat methodology, and the PMI, PMAJ and PRINCE2 methodologies for the management of lessons learned. This research also analyses semi-structured interviews and secondary information such as company’s documents, presentations, and reports. As part of the results, this analysis finds ten project’s lessons learnt that impacted Babyboom financially and its execution plan. These findings are expected to contribute to future corporate entrepreneurial projects with similar characteristics of "start up as a service" model. Moreover, it contributes to research topics such as knowledge management, standardization of documents and lessons learned management. As part of the conclusions, it highlights that for next projects C-Labs will have to improve their planning process, financial process, documents standardization and human resources selection to enhance their project execution and earn better implementation results.