Factores que inciden en la decisión de compra de vivienda en el Oriente antioqueño

Abstract

Home sales at the Oriente antioqueño have been increased in the last years, based on the pandemic boom and the region potential, because of its grate topography and extension. As a result, this region of the country has been turning in a big opportunity for the real estate promoters and the construction sector. There are very few real estate market reports globally and much less in Colombia, even though the real estate investments are one of the most important decisions of human beings. Individual investors take their time and look for expert advisors before they make any decision. All this leads to classify investing in the real estate market as a complex decision. This project arises in this field of study asking to know the factors that influence the real estate investing process at the specific region (Oriente antioqueño). To approach this topic, we chose a quantitative method. The quantitative method is based on the capture and analysis of the data that we collected through interviews. The interviews were applied to people from 20 - 69 years old, who already invested or are planning to invest in real estate properties at the studied region (Oriente antioqueño) and who live in 2, 3, 4, 5 and 6 “estratos” * at the Metropolitan Area or at the Oriente antioqueño.

The purpose of this project is to generate new resources based on new mass media and quality efficient contents to be able to come near to the potential home investors, so the real estate promoters increase their sales in this specific region, which is living a high potential development.