Operadores responsables : del modelo EAST a la norma social

Abstract

The objective of this intervention was to identify how people's perception of their role changes, based on actions proposed by behavioral sciences, seeking to reinforce the stereotype of responsible operators in collaborators of power generation plants in a power generation company. the city of Medellin. For the implementation, a design was used under the EAST model seeking to mobilize the social norm, with pre and post evaluation of the results, which showed that the perception of people can change from interventions in which their context is considered, allowing the installation of behaviors based on new social norms that promote the adoption of safe practices within the operation. This change can be generated from messages that operate as Nudges after the segmentation of the population and the knowledge of the perceptions about the role of the operator in hydroelectric plants, thus facilitating the recognition of elements that promote the social norm.