Propuesta de un modelo para mejorar el nivel de servicio en el canal de venta directa en Colombia

Abstract

In recent years, direct sales have been strengthened in Colombia and have established themselves as a source of income for many households in the country; Women of low socioeconomic levels, see in this model the possibility of having income and paying for their basic needs, this channel grows every year, already in Colombia there are 28 companies attached to the Colombian direct sales association and it has more than 2 million independent saleswomen. From the chair of the logistics area, it represents a challenge, with this B2C model that requires order deliveries to the home of each vendor, for the country's geography and access issues, it represents a great challenge. Our goal is to propose a model to improve the level of service, which allows real-time indicators of the order delivery process; this proposal is applicable to any company in this sector. We will support each other for the development of the model, in reading articles that have to do with the topic addressed, analysis of the behavior of this current model, and conversations with key actors involved in the process. With this we seek to increase the competitive advantage, greater agility in decision making or rethink the strategies and tactics that are not working and that move away from the promise of value offered to the seller of this channel.