If it tastes bad it must be good: Consumer naïve theories and the marketing placebo effect

dc.creatorWRIGHT, SCOTT A.
dc.creatorDA COSTA HERNANDEZ, JOSÉ MAURO
dc.creatorSUNDAR, APARNA
dc.creatorDINSMORE, JOHN
dc.creatorKARDES, FRANK R.
dc.date.accessioned2019-08-20T00:21:56Z
dc.date.accessioned2023-05-03T20:37:06Z
dc.date.accessioned2023-08-23T22:52:38Z
dc.date.available2019-08-20T00:21:56Z
dc.date.available2023-05-03T20:37:06Z
dc.date.available2023-08-23T22:52:38Z
dc.date.created2019-08-20T00:21:56Z
dc.date.created2023-05-03T20:37:06Z
dc.date.issued2013
dc.identifierWRIGHT, SCOTT A.; DA COSTA HERNANDEZ, JOSÉ MAURO; SUNDAR, APARNA; DINSMORE, JOHN; KARDES, FRANK R.. If it tastes bad it must be good: Consumer naïve theories and the marketing placebo effect. International Journal of Research in Marketing, v. 30, n. 2, p. 197-198, 2013.
dc.identifier0167-8116
dc.identifierhttps://hdl.handle.net/20.500.12032/89314
dc.identifier.urihttps://repositorioslatinoamericanos.uchile.cl/handle/2250/8394325
dc.relationInternational Journal of Research in Marketing
dc.rightsAcesso Restrito
dc.titleIf it tastes bad it must be good: Consumer naïve theories and the marketing placebo effect
dc.typeArtigo


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