Ropajes -Sewing & Fashion Design Courses

dc.creatorCarlos J. Lebrón Cajigas
dc.date2014
dc.date2022-03-17T18:05:18Z
dc.date2022-03-17T18:05:18Z
dc.date.accessioned2023-08-23T16:38:57Z
dc.date.available2023-08-23T16:38:57Z
dc.identifierhttp://www.redalyc.org/articulo.oa?id=63160182003
dc.identifierhttp://biblioteca-repositorio.clacso.edu.ar/handle/CLACSO/50554
dc.identifier.urihttps://repositorioslatinoamericanos.uchile.cl/handle/2250/8375881
dc.descriptionVilma Martínez is an entrepreneur from Puerto Rico that started a sewing school that kept growing and expanding into related courses and businesses. Those businesses reach several industries such as education, fashion, and entertainment.Besideshaving to deal with the management of the marketing, operations, human resources, and other functions, she also had to faceproblems that are particular to family businesses andto new businesses.Even though the economic environment in PR and the industry environmentwere very difficult, there were also social and demographic factors that helped her sewing school segment toexperience significant growth. The growth of the sewing schoolwas also due tothe advertising, pricing, and other marketing activities implemented and that kept evolving over time from constant experimentation. Many strategic issues are presented, including relocation, larger facilities, accreditation, and the hiring of non-family employees.
dc.formatapplication/pdf
dc.languageen
dc.publisherCentro de Investigaciones Comerciales e Iniciativas Académicas
dc.relationhttp://www.redalyc.org/revista.oa?id=631
dc.rightsForum Empresarial
dc.sourceForum Empresarial (Puerto Rico) Num.1.1 Vol.2
dc.subjectAdministración y Contabilidad
dc.subjectEntrepreneurship
dc.subjectbusiness management
dc.subjectstrategic management
dc.subjectmarketing
dc.subjectindustry analysis
dc.subjectfamily business
dc.titleRopajes -Sewing & Fashion Design Courses
dc.typeartículo científico


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