| dc.creator | Chicarino, Tathiana Senne | |
| dc.creator | Penteado, Claudio | |
| dc.creator | Bachini, Natasha | |
| dc.creator | Malina, Pedro | |
| dc.creator | Lobo, Denis Carneiro | |
| dc.date | 2018-02-22 | |
| dc.date | 2022-03-17T19:07:39Z | |
| dc.date | 2022-03-17T19:07:39Z | |
| dc.date.accessioned | 2023-08-23T16:25:59Z | |
| dc.date.available | 2023-08-23T16:25:59Z | |
| dc.identifier | https://revistas.pucsp.br/index.php/aurora/article/view/36195 | |
| dc.identifier | http://biblioteca-repositorio.clacso.edu.ar/handle/CLACSO/54019 | |
| dc.identifier.uri | https://repositorioslatinoamericanos.uchile.cl/handle/2250/8372870 | |
| dc.description | In order to observe the uses of Twitter in the 2016 São Paulo mayoral election, this article presents a predominantly quantitative analysis of the digital campaigns carried out by the main candidates Celso Russomano (PRB); Fernando Haddad (PT); João Dória (PSDB); Luiza Erundina (PSOL); Marta Suplicy (PMDB); Major Olímpio (SD) and Ricardo Young (REDE). Researchers from NEAMP (PUC/SP - Brazil) and DMRC (QUT - Australia) combined Big Data analysis techniques to verify the continuities and innovations in two main variables: (1) the current digital campaign strategies compared to previous ones and (2) the candidates/followers interactions. The results pointed to a correlation between the broadening of political issue debate on social media and the increase of personalistic contents along with the reduction of the candidate/follower interactive dialogues. | |
| dc.format | application/pdf | |
| dc.language | eng | |
| dc.publisher | Pontifícia Universidade Católica de São Paulo | |
| dc.relation | https://revistas.pucsp.br/index.php/aurora/article/view/36195/24865 | |
| dc.rights | Copyright (c) 2018 Aurora. Revista de Arte, Mídia e Política | |
| dc.source | Aurora. ; v. 10 n. 30 (2018): Dossiê Centenário da Revolução Russa; 180-199 | |
| dc.source | 1982-6672 | |
| dc.subject | Twitter | |
| dc.subject | Big data | |
| dc.subject | 2016 São Paulo Mayoral Election | |
| dc.subject | Digital Campaigns | |
| dc.subject | Social Media Political Campaigns. | |
| dc.title | An Election of Self-Centered Tweets: Analysis of Twitter Usage in the 2016 São Paulo Mayoral Election | |
| dc.type | info:eu-repo/semantics/article | |
| dc.type | info:eu-repo/semantics/publishedVersion | |
| dc.type | Avaliação pelos pares | |
