| dc.creator | Mendoza Velazco, Derling José | |
| dc.creator | Vega Falcón, Vladimir | |
| dc.creator | Navarro Cejas, Mercedes | |
| dc.creator | Cejas Martínez, Magda Francisca | |
| dc.date | 2019-09-12T14:55:00Z | |
| dc.date | 2019-09-12T14:55:00Z | |
| dc.date | 2019 | |
| dc.date.accessioned | 2023-08-17T20:46:21Z | |
| dc.date.available | 2023-08-17T20:46:21Z | |
| dc.identifier | 2223-814X | |
| dc.identifier | http://repositorio.unae.edu.ec/handle/56000/1019 | |
| dc.identifier | https://www.ajhtl.com/uploads/7/1/6/3/7163688/article_16_vol_8_5__2019_ecuador.pdf | |
| dc.identifier.uri | https://repositorioslatinoamericanos.uchile.cl/handle/2250/8274687 | |
| dc.description | In the current economic scenario, tourism management emerges as one of the most dynamic activities
of global capitalism. Its importance is appreciated in the contribution to the generation of wealth,
according to the World Tourism Organization. In this context, transnational capital has forcefully
penetrated with into touristic activity. However, the resulting effects in terms of sustainability have not
been favorable. Ecuador has not escaped this dynamic, even though the Ministry of Tourism itself
establishes the necessary harmony between this economic activity and sustainable development.
Therefore, the work presented in this study, aims to analyze the dynamics of tourism planning and
competitiveness in Ecuador. The study was developed under the paradigm of qualitative research,
through an interpretive design of a literature review. The data was collected from different sources and
checked by the researchers through a data triangulation method. The results show that Ecuador is a
country with enormous potential to develop a diverse and attractive tourism market. The literature review
made it possible to build a theoretical framework of reference, raising awareness about the importance
and need of strategic planning for the development of a tourist destination. It also showed the basic
structure of the analysis of the competitiveness of the company and addressing the issue through of an
actual Ecuadorian case. | |
| dc.description | Azogues | |
| dc.format | application/pdf | |
| dc.language | en | |
| dc.publisher | Universidad Nacional de Educación | |
| dc.subject | Tourism | |
| dc.subject | Tourist competitiveness | |
| dc.subject | Strategic planning | |
| dc.subject | Touristic marketing | |
| dc.subject | Tourism planning | |
| dc.title | Tourism planning and competitiveness in Ecuador | |
| dc.type | Article | |
