Plan de negocios para el Centro de Formación y Capacitación de Alto Rendimiento del Ecuador “CFACDARE” de la ciudad de Riobamba 2022-2024

Abstract

The purpose of this research work was to design a business plan for the Centro de Formación y Capacitación de Alto Rendimiento del Ecuador "CFACDARE" in the city of Riobamba for the period 2022-2024, for which a situational study of the Institution was carried out to identify the current shortcomings of the entity. Therefore, the research methodology used was a qualitative-quantitative approach, descriptive research level, non-experimental and field design to describe the characteristics and elements necessary for the development of the Business Plan for "CFACDARE," determining strategies to be carried out by the Institution to improve its viability, sustainability over time, as well as competitiveness in the market, which can be quantified through field research tools and techniques such as the survey applied to each of the collaborators of the Institution. As a result, it was found that the sports center lacks efficient administrative management to optimize its resources, as well as the lack of incorporation of marketing mix strategies to offer its services and thus enter new market niches that contribute to its development. Therefore, it is necessary to develop a Business Plan to identify the needs of its employees and customers, improving the quality of service provided to the community by improving its internal processes based on an analysis of its internal and external factors and an adequate infrastructure. Therefore, its prompt implementation is recommended