dc.contributor | Arboleda Álvarez, Luis Fernando | |
dc.contributor | Bravo Ávalos, María Belén | |
dc.creator | Guamán Tenemaza, Janneth Maribel | |
dc.date.accessioned | 2023-07-21T03:28:35Z | |
dc.date.accessioned | 2023-08-11T22:26:02Z | |
dc.date.available | 2023-07-21T03:28:35Z | |
dc.date.available | 2023-08-11T22:26:02Z | |
dc.date.created | 2023-07-21T03:28:35Z | |
dc.date.issued | 2022-11-28 | |
dc.identifier | Guamán Tenemaza, Janneth Maribel. (2022). Estudio de factibilidad para la creación de una empresa de snacks de frutas deshidratadas naranja y durazno. Escuela Superior Politécnica de Chimborazo. Riobamba. | |
dc.identifier | http://dspace.espoch.edu.ec/handle/123456789/19126 | |
dc.identifier.uri | https://repositorioslatinoamericanos.uchile.cl/handle/2250/8267013 | |
dc.description.abstract | In zone three of Ecuador, the high post-harvest, the presence of intermediaries, and other factors
have causeda significant fruit loss over time. The most affected has been the producer. Therefore,
this research aimed to conduct a feasibility study to put peach and orange-dried fruit snacks on
the market. A qualitative and quantitative methodology has been applied in addition to an internal
and extemal analysis such as PESTEL (political, economic, social, technological, environmental,
and legal factors) and SWOT (strengths, weaknesses, opportunities, threats) followed by a market
analysis of the supply and demand. The study of the marketing mix was applied using the "4p"
(product, price, place, promotion), and a technical study was developed where the company's
capacity was analyzed. A technical study was developed where the company's capacity, macro
and micro-location, and diagrams were observed, and the process of elaborating dehydrated fruit
snacks was identified. For the economic and financial analysis, indicators such as the Internal
Rate of Return (IRR), Net Present Value (NPV), and Benefit-Cost (B/C) were used to determine
that the company is entirely doable in zone three since it meets the demand standards and
generates considerable income for the company. In this context, itis concluded that the minimum
rate of retum of the company is 18,83%, a net present value of $114.500,11, an internal rate of
retum for natural snacks of 28% and for chocolate dirpesi suacks of 35%, and a benefit-cost ratio
of $1,15 for a natural snack and $1,19 for chocolate dipped snack in a payback period of'3 years. | |
dc.language | spa | |
dc.publisher | Escuela Superior Politécnica de Chimborazo | |
dc.relation | UDCTFCP;27T00651 | |
dc.rights | https://creativecommons.org/licenses/by-nc-sa/3.0/ec/ | |
dc.rights | info:eu-repo/semantics/openAccess | |
dc.subject | TECNOLOGÍA Y CIENCIAS AGROPECUARIAS | |
dc.subject | PRODUCCIÓN ALIMENTARIA | |
dc.subject | ESTUDIO DE FACTIBILIDAD | |
dc.subject | ANÁLISIS ECONÓMICO | |
dc.title | Estudio de factibilidad para la creación de una empresa de snacks de frutas deshidratadas naranja y durazno. | |
dc.type | info:eu-repo/semantics/bachelorThesis | |