| dc.description.abstract | Introduction. To promote economic reactivation and mitigate the negative effects of the pandemic, it is essential to promote the sustainability of public finances and improve the delicate situation of insecurity that Ecuador is going through. Purpose. Obtain a perspective of post-COVID economic reactivation in the commercial sector of the country. Methodology. The design was based on the positivist research paradigm, with a non-experimental and cross-sectional field design, documentary support and a descriptive level. The sample used was addressed to 600 micro, small and medium-sized entrepreneurs. Results. The financial and management strategies that the commercial sector has chosen for economic reactivation are given by the diversification of products 15.60%, 12.39% renegotiation of debt with creditors, 11.93% discounts for cash sales and prompt payment, 11.47% liquidity, teleworking 11.01%, use of technological tools 10.09%, granting of financing from a financial institution 9.17%, improving the image of commercial companies 8.26%, implementation of online commerce 5.50%; and, analysis of the validity of the current business model 4.59%, skills that have allowed to boost the economy, improve productivity through innovation, take advantage of opportunities for sustainable growth, since they are constituted, in a high percentage, by small and medium-sized companies that depend essentially on the support of the Government and other private institutions to develop commercial activities. Conclusion. More than two years after the start of COVID-19, productive capital figures are still 20% below pre-pandemic levels. Real government policies are needed to help companies drive investment and growth. | |
