| dc.contributor | Flor Páez, Hilda, directora | |
| dc.creator | ESPOL | |
| dc.creator | Rodríguez Del Pezo, Fanny Cecibel | |
| dc.date | 2013-03-12 | |
| dc.date | 2013-03-12 | |
| dc.date | 2011 | |
| dc.date.accessioned | 2023-08-08T23:05:27Z | |
| dc.date.available | 2023-08-08T23:05:27Z | |
| dc.identifier | http://www.dspace.espol.edu.ec/handle/123456789/24181 | |
| dc.identifier.uri | https://repositorioslatinoamericanos.uchile.cl/handle/2250/8106816 | |
| dc.description | This project contains important information about Public Relations (PR) applied and benefits for institutions when adopting it. On each one of the chapters, I am including an analysis of themes that involve different aspects of this field, such as the importance of applying PR on institutions, what PR are, and its importance on business, corporative image, functions, objectives, advantages, disadvantages. I am also including nine qualities of excellent leadership in PR, and the ten commandments of public relations management. | |
| dc.description | Guayaquil | |
| dc.description | Secretaria Bilingüe en Sistemas de Información | |
| dc.format | application/pdf | |
| dc.format | application/msword | |
| dc.language | eng | |
| dc.publisher | ESPOL. EDCOM. | |
| dc.relation | Rodríguez Del Pezo, F. (2011). Public relations as a source to improve public services in Santa Elena Peninsula. [Tesis de pregrado, Escuela Superior Politécnica del Litoral]. http://www.dspace.espol.edu.ec/handle/123456789/24181 | |
| dc.rights | openAccess | |
| dc.subject | Public Relation | |
| dc.subject | Customer Service | |
| dc.subject | Institutions | |
| dc.title | Public relations as a source to improve public services in Santa Elena Peninsula | |
| dc.type | bachelorThesis | |
