| dc.contributor | MACKENCIE ALVAREZ, CLEOPATRA YOHANNA | |
| dc.creator | Obando Veliz, Aron Alexander | |
| dc.date | 2022-12-14T17:40:03Z | |
| dc.date | 2022-12-14T17:40:03Z | |
| dc.date | 2022 | |
| dc.date.accessioned | 2023-08-08T17:34:40Z | |
| dc.date.available | 2023-08-08T17:34:40Z | |
| dc.identifier | http://dspace.utb.edu.ec/handle/49000/13507 | |
| dc.identifier.uri | https://repositorioslatinoamericanos.uchile.cl/handle/2250/8052669 | |
| dc.description | The general objective of this research project was to analyze the alternative communication tools that promote the dissemination of the montubia culture with women from the San Luis area of the Mocache canton. In order to determine the methodology to be used, a bibliographic study was carried out in which several studies on similar topics were taken into account, from here it was established that a mixed method should be used, which was developed through the application of interviews to the leaders of the women's group of the precinct and for the surveys it was taken into account to develop the "Focus Group", by means of which it was established to choose two groups of 25 women for the application of the same. A proposal was made for training workshops that would include alternative communication topics that would help to disseminate the culture. | |
| dc.description | The general objective of this research project was to analyze the alternative communication tools that promote the dissemination of the montubia culture with women from the San Luis area of the Mocache canton. In order to determine the methodology to be used, a bibliographic study was carried out in which several studies on similar topics were taken into account, from here it was established that a mixed method should be used, which was developed through the application of interviews to the leaders of the women's group of the precinct and for the surveys it was taken into account to develop the "Focus Group", by means of which it was established to choose two groups of 25 women for the application of the same. A proposal was made for training workshops that would include alternative communication topics that would help to disseminate the culture. | |
| dc.description | El presente proyecto de investigación tuvo como objetivo general el de analizar las herramientas de comunicación alternativa que promuevan la divulgación de la cultura montubia con mujeres del recinto San Luis del Cantón Mocache. Para lograr determinar la metodología a utilizar se realizó un estudio bibliográfico en el cual se tomaron en cuenta varios estudios hechos en temáticas similares, de aquí se estableció que se debería de usar un método mixto el cual se desarrolló por medio de la aplicación de entrevistas a las dirigentes del grupo de mujeres del recinto y para las encuestas se tomó en cuenta desarrollar el “Focus Group”, por medio de este se estableció escoger dos grupos de 25 mujeres para la aplicación de las mismas. Se realizo una propuesta de talleres a manera de capacitación donde se incluyan los temas de comunicación alternativa que ayudaran a la divulgación de la cultura. | |
| dc.format | 67 P | |
| dc.format | application/pdf | |
| dc.language | es | |
| dc.publisher | Quevedo | |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | |
| dc.rights | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | |
| dc.subject | comunicación alternativa | |
| dc.subject | cultura montubia | |
| dc.subject | herramientas | |
| dc.subject | divulgación | |
| dc.title | COMUNICACIÓN ALTERNATIVA COMO VÍA DE DIVULGACIÓN DE LA CULTURA MONTUBIA CON MUJERES DEL RECINTO SAN LUIS DEL CANTÓN MOCACHE | |
| dc.type | bachelorThesis | |
