| dc.contributor | Mora Muñoz, Óscar | |
| dc.creator | León Cadena, Manuel Antonio | |
| dc.date | 2023-06-12T23:13:33Z | |
| dc.date | 2023-06-12T23:13:33Z | |
| dc.date | 2023 | |
| dc.date.accessioned | 2023-08-08T17:16:58Z | |
| dc.date.available | 2023-08-08T17:16:58Z | |
| dc.identifier | http://dspace.utb.edu.ec/handle/49000/14455 | |
| dc.identifier.uri | https://repositorioslatinoamericanos.uchile.cl/handle/2250/8046394 | |
| dc.description | In these current times, digital platforms are part of society, with the existence of Smartphones and IPhones in conjunction with internet networks, mobile applications that allow access to any type of information and in turn the ease of communicating from anywhere in the world. world. On the other hand, millennials represent the generation that was born between 1982 and 1998, ranging between 18 and 36 years old, representing more than 25% of the world population and 30% of Latin America, and by demographic weight it is a generation hyperconnected with digital technology.
The methodology of this case study has a theoretical and descriptive scope that was generated through theoretical foundations of the interrelated variables, for which the inductive-deductive method was applied since all the information was collected from the theoretical bases. In addition, the direct observation method and the survey technique were also used, which allowed the collection of qualitative and quantitative data for the analysis of the information collected.
In conclusion, Generation Y or Millennials are attached to changes in technology, so it is necessary to continuously teach them how they can use social networks and how the information system that is shared through these influences. digital platforms, said the case, the information found on Instagram, and thus receive useful content. | |
| dc.description | In these current times, digital platforms are part of society, with the existence of Smartphones and IPhones in conjunction with internet networks, mobile applications that allow access to any type of information and in turn the ease of communicating from anywhere in the world. world. On the other hand, millennials represent the generation that was born between 1982 and 1998, ranging between 18 and 36 years old, representing more than 25% of the world population and 30% of Latin America, and by demographic weight it is a generation hyperconnected with digital technology.
The methodology of this case study has a theoretical and descriptive scope that was generated through theoretical foundations of the interrelated variables, for which the inductive-deductive method was applied since all the information was collected from the theoretical bases. In addition, the direct observation method and the survey technique were also used, which allowed the collection of qualitative and quantitative data for the analysis of the information collected.
In conclusion, Generation Y or Millennials are attached to changes in technology, so it is necessary to continuously teach them how they can use social networks and how the information system that is shared through these influences. digital platforms, said the case, the information found on Instagram, and thus receive useful content. | |
| dc.description | En la actualidad las plataformas digitales forman parte de la sociedad, con la existencia de Smartphones y IPhones en conjunto con las redes de internet, aplicaciones móviles que permiten el acceso a cualquier tipo de información y a su vez la facilidad de comunicarse desde cualquier parte del mundo. Por otra parte los millennials representa aquella generación que nació en los años 1982 y 1998, oscilando entre 18 y 36 años representando más del 25% de la población mundial y el 30% de Latinoamérica y por peso demográfico es una generación hiperconectada con la tecnología digital.
La metodología de este estudio de caso tiene un alcance teórico y descriptivo que se generó mediante fundamentos teóricos de las variables relacionadas entre sí, por lo que se aplicó el método inductivo-deductivo ya que toda la información se recolecto desde las bases teóricas. Además también se utilizó el método de observación directa y la técnica de encuesta que permitió recolectar datos cualitativos y cuantitativos para el análisis de la información recolectada.
En conclusión la generación Y o Millennials está apegada a los cambios de la tecnología, por lo que, es necesario enseñarles de manera continua en qué forma pueden utilizar las redes sociales y de qué manera influye el sistema de información que se comparte a través de estas plataformas digitales, dicho el caso, la información que encuentra en Instagram, y así receptar contenido útil. | |
| dc.format | 39 p. | |
| dc.format | application/pdf | |
| dc.language | es | |
| dc.publisher | BABAHOYO: UTB, 2023 | |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | |
| dc.rights | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | |
| dc.subject | Instagram | |
| dc.subject | Medio de comunicación | |
| dc.subject | Influencia social | |
| dc.subject | Millennials | |
| dc.title | Instagram como medio de información para los millennials en la ciudad de Babahoyo | |
| dc.type | bachelorThesis | |
