| dc.contributor | Daza Suarez, Sandra Karina | |
| dc.creator | Garcia Tamayo, Ruth Abigail | |
| dc.date | 2022-12-16T14:28:59Z | |
| dc.date | 2022-12-16T14:28:59Z | |
| dc.date | 2022 | |
| dc.date.accessioned | 2023-08-08T17:14:14Z | |
| dc.date.available | 2023-08-08T17:14:14Z | |
| dc.identifier | http://dspace.utb.edu.ec/handle/49000/13556 | |
| dc.identifier.uri | https://repositorioslatinoamericanos.uchile.cl/handle/2250/8045542 | |
| dc.description | This report investigates the quality of care provided to customers, in cities, regions and countries that are in the constant task of improving, at present, It must be recognized that excellence in customer service is essential for the growth of the tourism industry.
The tourist image of a tourist destination is a subjective construct governed by a multitude of internal and external factors that end up configuring the expectations that tourists intend to meet during their stay. There is little definition of its patrimonial and natural value, both for its visitors and for its inhabitants. The reason for this poor clarity of tourist image are few and in this work we intend to study them, since it is one of the weak points mentioned in competitive diagnosis documents that we consider necessary to explain the perceived tourist value. | |
| dc.description | This report investigates the quality of care provided to customers, in cities, regions and countries that are in the constant task of improving, at present, It must be recognized that excellence in customer service is essential for the growth of the tourism industry.
The tourist image of a tourist destination is a subjective construct governed by a multitude of internal and external factors that end up configuring the expectations that tourists intend to meet during their stay. There is little definition of its patrimonial and natural value, both for its visitors and for its inhabitants. The reason for this poor clarity of tourist image are few and in this work we intend to study them, since it is one of the weak points mentioned in competitive diagnosis documents that we consider necessary to explain the perceived tourist value. | |
| dc.description | Este informe investiga la calidad de la atención brindada a los clientes, en ciudades, regiones y países que se encuentran en la constante tarea de mejorar, en la actualidad, Debe reconocerse que la excelencia en el servicio al cliente es fundamental para el crecimiento de la industria del turismo.
La imagen turística de un destino turístico es un constructo subjetivo regido por multitud de factores internos y externos terminan configurando las expectativas que los turistas pretenden cumplir durante su estancia. Hay poca definición de su valor patrimonial y natural, tanto para sus visitantes como para sus habitantes. La razón de esta pobre nitidez de imagen turística son pocos y en este trabajo pretendemos estudiarlos, ya que es uno de los puntos débiles mencionados en documentos de diagnóstico competitivo que consideremos necesarios para explicar el valor turístico percibido. | |
| dc.format | 27 P | |
| dc.format | application/pdf | |
| dc.language | es | |
| dc.publisher | Quevedo | |
| dc.rights | Atribución-NoComercial-SinDerivadas 3.0 Ecuador | |
| dc.rights | http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ | |
| dc.subject | Viaje | |
| dc.subject | percepción | |
| dc.subject | imagen | |
| dc.subject | destino turístico | |
| dc.subject | imagen turística | |
| dc.title | ATENCIÓN AL CLIENTE Y SU IMPORTANCIA EN LA IMAGEN TURÍSTICA DEL CANTÓN VENTANAS, AÑO 2022 | |
| dc.type | bachelorThesis | |
