dc.creatorDominguez-Viera, M.E.
dc.creatorvan den Berg, M.
dc.creatorHandgraaf, M.
dc.creatorDonovan, J.A.
dc.date2023-01-24T01:30:15Z
dc.date2023-01-24T01:30:15Z
dc.date2023
dc.date.accessioned2023-07-17T20:10:15Z
dc.date.available2023-07-17T20:10:15Z
dc.identifierhttps://hdl.handle.net/10883/22458
dc.identifier10.1016/j.ehb.2022.101215
dc.identifier.urihttps://repositorioslatinoamericanos.uchile.cl/handle/2250/7514203
dc.descriptionLiving in poverty can present cognitive biases that exacerbate constraints to achieving healthier diets. Better diets could imply food choice upgrades within certain food categories, such as electing processed foods with an improved nutritional profile. This study evaluated the influence of monetary and health concerns on the willingness to pay (WTP) for healthier processed foods in a low-income section of Mexico City. We employed priming techniques from the scarcity literature, which are applied for the first time to healthier food purchasing behaviours in low-income settings. Our predictions are based on a dual system framework, with choices resulting from the interaction of deliberative and affective aspects. The WTP was elicited through a BDM mechanism with 423 participants. Results showed that induced poverty concerns reduced the valuations of one of the study's healthier food varieties by 0.17 standard deviations. The latter effect did not differ by income level. The WTP for a healthier bread product but one with relatively high sugar and fat content was reduced by induced poverty concerns only among certain consumers without bread purchasing restrictions (78% of the sample). Potential mechanisms were assessed through regression analysis and structural equation modelling. The relationship between poverty concerns and WTP was mediated by increased levels of stress. While we could not rule out impact on cognitive load, it was not deemed a mediator in this study. Our findings signal that improvements in economic and psychological well-being among low-income consumers may aid to increase their demand for healthier processed foods.
dc.languageEnglish
dc.publisherElsevier
dc.relationhttps://www.sciencedirect.com/science/article/pii/S1570677X22001113?via%3Dihub#sec0100
dc.rightsCIMMYT manages Intellectual Assets as International Public Goods. The user is free to download, print, store and share this work. In case you want to translate or create any other derivative work and share or distribute such translation/derivative work, please contact CIMMYT-Knowledge-Center@cgiar.org indicating the work you want to use and the kind of use you intend; CIMMYT will contact you with the suitable license for that purpose
dc.rightsOpen Access
dc.source49
dc.source1570-677X
dc.sourceEconomics and Human Biology
dc.source101215
dc.subjectAGRICULTURAL SCIENCES AND BIOTECHNOLOGY
dc.subjectHealthier Diets
dc.subjectPoverty Psychology
dc.subjectDual System Model
dc.subjectDIET
dc.subjectPOVERTY
dc.subjectPSYCHOLOGY
dc.subjectSTRESS
dc.subjectWILLINGNESS TO PAY
dc.subjectSustainable Agrifood Systems
dc.titleInfluence of poverty concerns on demand for healthier processed foods: A field experiment in Mexico City
dc.typeArticle
dc.typePublished Version
dc.coverageMexico City
dc.coverageNetherlands


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