dc.creatorAli, A.
dc.creatorRahut, D.B.
dc.date2019-08-20T00:15:15Z
dc.date2019-08-20T00:15:15Z
dc.date2019
dc.date.accessioned2023-07-17T20:04:17Z
dc.date.available2023-07-17T20:04:17Z
dc.identifier2356-7015 (Print)
dc.identifierhttps://hdl.handle.net/10883/20190
dc.identifier10.1155/2019/6390650
dc.identifier.urihttps://repositorioslatinoamericanos.uchile.cl/handle/2250/7512008
dc.descriptionUsing comprehensive primary dataset collected from 400 respondents from all four major provinces of Pakistan, this study assesses consumers’ knowledge, awareness, and perception regarding the use of functional foods. Te empirical findings show that the majority of the consumers do not have information and knowledge about the functional foods in Pakistan. Hence, the frequency of consumption of functional food was low especially in rural areas. Te result revealed that consumers with ill health were more eager to consume functional foods compared to healthier people. Besides health, the level of education and gender (female) of the respondent also play significant role in the acceptability and consumption of the functional foods in Pakistan. Geographically the people in the cities were more aware and willing to pay more for the functional foods as compared to people living in the villages. Majority of the consumers think that consumption of functional foods can help them to maintain good health, hence the policy makers’ needs to create more awareness.
dc.formatPDF
dc.languageEnglish
dc.publisherHindawi Publishing Corporation
dc.rightsCIMMYT manages Intellectual Assets as International Public Goods. The user is free to download, print, store and share this work. In case you want to translate or create any other derivative work and share or distribute such translation/derivative work, please contact CIMMYT-Knowledge-Center@cgiar.org indicating the work you want to use and the kind of use you intend; CIMMYT will contact you with the suitable license for that purpose.
dc.rightsOpen Access
dc.sourceart. 6390650
dc.source2019
dc.sourceInternational Journal of Food Science
dc.subjectAGRICULTURAL SCIENCES AND BIOTECHNOLOGY
dc.subjectHEALTH FOODS
dc.subjectCONSUMERS
dc.titleHealthy foods as proxy for functional foods: consumers' awareness, perception, and demand for natural functional foods in Pakistan
dc.typeArticle
dc.typePublished Version
dc.coveragePAKISTAN
dc.coverageEgypt


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