La marca país Argentina : ¿Signo, símbolo o metáfora?
The Country Brand Argentina :: Sign, Symbol or Metaphor?
| dc.creator | Ibañez Roka, Diego Ricardo | |
| dc.date | 2019 | |
| dc.date | 2020-04-27T11:53:03Z | |
| dc.date.accessioned | 2023-07-14T19:29:47Z | |
| dc.date.available | 2023-07-14T19:29:47Z | |
| dc.identifier | http://sedici.unlp.edu.ar/handle/10915/94298 | |
| dc.identifier | issn:2524-9703 | |
| dc.identifier.uri | https://repositorioslatinoamericanos.uchile.cl/handle/2250/7435530 | |
| dc.description | Este artículo pretende abordar el concepto de marca país a partir de un análisis formal y conceptual de la marca Argentina utilizada entre los años 2012 y 2018. Se propone estudiar la marca como una imagen, atendiendo su forma, espacio y tiempo, sin brindar definiciones concluidas, sino habilitando miradas que problematicen sobre las distintas clasificaciones existentes. | |
| dc.description | This article aims to address the concept of a country brand based on a formal and conceptual analysis of the Argentine brand used between 2012 and 2018. It is proposed to study the brand as an image, taking into account its form, space and time, without providing finished definitions but enabling perspectives that problematize the different existing classifications. | |
| dc.description | Facultad de Bellas Artes | |
| dc.format | application/pdf | |
| dc.language | es | |
| dc.rights | http://creativecommons.org/licenses/by-nc-nd/4.0/ | |
| dc.rights | Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0) | |
| dc.subject | Comunicación Visual | |
| dc.subject | Marca país | |
| dc.subject | Signo | |
| dc.subject | Símbolo | |
| dc.subject | Metáfora | |
| dc.subject | Branding | |
| dc.title | La marca país Argentina : ¿Signo, símbolo o metáfora? | |
| dc.title | The Country Brand Argentina :: Sign, Symbol or Metaphor? | |
| dc.type | Articulo | |
| dc.type | Articulo |