Estrategia y gestión: Una perspectiva desde los equipos de la alta dirección

dc.contributorSello editorial Coruniamericana
dc.creatorDel Río Cortina, Jorge Luis
dc.creatorCardona, Diego
dc.creatorIbarra Fernández, Mikel Iñaki
dc.creatorHiguera Ojito, Víctor Hugo
dc.creatorLora, Harold
dc.creatorArrieta, Diógenes
dc.creatorÁlzate Giraldo, Julieth Sorany
dc.creatorPérez Olascuaga, Shary Janice
dc.date.accessioned2022-09-02T21:28:02Z
dc.date.accessioned2023-07-11T21:13:59Z
dc.date.available2022-09-02T21:28:02Z
dc.date.available2023-07-11T21:13:59Z
dc.date.created2022-09-02T21:28:02Z
dc.date.issued2018
dc.identifier978-958-5512-56-6
dc.identifierCorporación Universitaria Americana
dc.identifierSello editorial Coruniamericana
dc.identifier978-958-5512-56-6
dc.identifierRIA - Repositorio Institucional Américana
dc.identifierhttps://repositorio.americana.edu.co/
dc.identifierhttps://repositorio.americana.edu.co/handle/001/83
dc.identifier.urihttps://repositorioslatinoamericanos.uchile.cl/handle/2250/7374012
dc.description.abstractla innovación en el entorno de la estrategia empresarial al interior de las organizaciones. Para tal fin, los autores nos presentan los problemas estratégicos a los que se enfrenta el negocio electrónico y evidencian que siendo el eje central estratégico la innovación; en este caso, las preguntas siguen orientadas a dar respuesta a nuevas fuentes de ventaja competitiva en los mercados en línea frente a los mercados fuera de línea. Es muy interesante, el análisis que realizan los autores sobre el surgimiento de los mercados virtuales con un requerimiento paralelo en el pensamiento estratégico más integrador, dinámico y adaptativo
dc.languagespa
dc.publisherCorporación Universitaria Americana
dc.publisherSello editorial Coruniamericana
dc.publisherBarranquilla, Colombia
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dc.rightshttp://purl.org/coar/access_right/c_abf2
dc.rightsTodos los derechos reservados Corporación Universitaria Americana. 2021
dc.titleEstrategia y gestión: Una perspectiva desde los equipos de la alta dirección
dc.typeLibro


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