| dc.creator | Araújo, Rosalina Corrêa de | |
| dc.creator | Peralta, Patrícia | |
| dc.creator | Aime, Bárbara | |
| dc.date | 2018-09-18 | |
| dc.date.accessioned | 2023-06-16T20:55:52Z | |
| dc.date.available | 2023-06-16T20:55:52Z | |
| dc.identifier | http://seer.unirio.br/propriedadeintelectual/article/view/8079 | |
| dc.identifier.uri | https://repositorioslatinoamericanos.uchile.cl/handle/2250/6690820 | |
| dc.description | This introductory study aims to assess the personality rights as a distinctive sign and also the constructionof its protection in the intellectual property scope. It has been pursued to demonstrate that the merchandisingof personality rights has been evolving to become a usual business model based on the commercial exploitationof fame that its holders have, therefore, reorienting the engagement of names related to luxury fashion. | pt-BR |
| dc.format | application/pdf | |
| dc.format | application/pdf | |
| dc.language | por | |
| dc.publisher | Universidade Federal do Estado do Rio de Janeiro | pt-BR |
| dc.relation | http://seer.unirio.br/propriedadeintelectual/article/view/8079/6903 | |
| dc.relation | http://seer.unirio.br/propriedadeintelectual/article/view/8079/6907 | |
| dc.rights | Copyright (c) 2018 Revista Online de Pesquisa : propriedade intelectual | pt-BR |
| dc.source | Revista Online de Pesquisa : Propriedade Intelectual; v. 1 n. 1 (2018); 1-8 | pt-BR |
| dc.source | 2595-9859 | |
| dc.title | MERCHANDISING OF PERSONALITY RIGHTS: A Distinctive Sign for Business Models in the Fashion Field / MERCHANDISING DE DIREITOS DA PERSONALIDADE: Um Sinal Distintivo para Modelos de Negócios no Ramo da Moda | pt-BR |
| dc.type | info:eu-repo/semantics/article | |
| dc.type | info:eu-repo/semantics/publishedVersion | |
| dc.type | Artigo avaliado pelos Pares | pt-BR |
