dc.contributorGaitán Méndez, Jorge Eliecer
dc.contributorhttps://orcid.org/0000-0002-2732-6225
dc.contributorhttps://scholar.google.com/citations?hl=es&user=jfTJuDUAAAAJ
dc.contributorhttps://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0001511610
dc.contributorhttps://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0001926550
dc.contributorUniversidad Santo Tomás
dc.creatorGómez Pérez, Liliana Alejandra
dc.date.accessioned2023-04-14T20:43:56Z
dc.date.accessioned2023-06-12T17:41:27Z
dc.date.available2023-04-14T20:43:56Z
dc.date.available2023-06-12T17:41:27Z
dc.date.created2023-04-14T20:43:56Z
dc.date.issued2023-04-14
dc.identifierGómez Pérez, L. A. (2023). Plan De Mejora Prácticas Profesionales Cerocatorce Tarjetas MasterCard. [Trabajo de Grado Universidad Santo Tomás]. Repositorio Institucional.
dc.identifierhttp://hdl.handle.net/11634/50246
dc.identifierreponame:Repositorio Institucional Universidad Santo Tomás
dc.identifierinstname:Universidad Santo Tomás
dc.identifierrepourl:https://repository.usta.edu.co
dc.identifier.urihttps://repositorioslatinoamericanos.uchile.cl/handle/2250/6659391
dc.description.abstractThe following improvement plan has the objective of making known one of the most striking products marketed by the company Cerocatorce, and which has been well received by customers for being an economic incentive endorsed by MasterCard, however, it presents a series of incidents that do not leave the name of the company high, for this reason it was decided to venture into the Cash Code market and what better to do it under the endorsement of a successful Colombian company such as NEQUI. With this alliance the margin of error with MasterCard cards is mitigated and a better service is offered to the clients, hoping that in the same way it will be well received and there will be an increase in sales to improve the company's profits with this economic incentive. Translated with www.DeepL.com/Translator (free version)
dc.languagespa
dc.publisherUniversidad Santo Tomás
dc.publisherPregrado Negocios Internacionales
dc.publisherFacultad de Negocios Internacionales
dc.relationCerocatorce. (s.f.). Obtenido de Cerocatorce: https://www.014group.com/
dc.rightshttp://creativecommons.org/licenses/by-nc-nd/2.5/co/
dc.rightsAbierto (Texto Completo)
dc.rightsinfo:eu-repo/semantics/openAccess
dc.rightshttp://purl.org/coar/access_right/c_abf2
dc.rightsAtribución-NoComercial-SinDerivadas 2.5 Colombia
dc.titlePlan de Mejora Prácticas Profesionales Cerocatorce Tarjetas MasterCard


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