| dc.description.abstract | This project aims to develop Motion graphics pieces on the most important artistic vanguards
of painting, as a resource or tool to strengthen the learning of second cycle students in the
Art History II subject of the Graphic Design career at the University of Cuenca. Throughout
the development of the project, a process has been followed, according to the Inputs-Outputs
methodology (C. Jones, 1970). The document is organized into three sections in which the
different stages to follow to complete the project are distributed. In section one, the analysis
of the justification and importance, delimitation and scope is carried out and; the conceptual
foundations, where you reflect on the key concepts that help guide and justify the project. In
section two we begin to apply the Christopher Jones methodology by analyzing the contents,
objectives, variables and evaluation criteria; The context that is made up of: artistic
vanguards, interview with the teacher, student surveys and finally user modeling was also
explained. In section three, the strategies and methods of motion graphics are applied, such
as: ideation, script outline, technical script, storyboard, animatic, styleframes and editing.
Finally, in the last stage of the methodology, a first piece of motion graphics was developed,
to verify if it is functional. And to specify the proposal of the three motion graphics pieces,
three covers were made for the YouTube thumbnails. | |
