Plan de negocios del centro textil de la parroquia Cacha, cantón Riobamba, provincia de Chimborazo.

Abstract

The objective of this research was to develop a business plan for the handicraft textile center in Cacha parish, Riobamba canton, Chimborazo province. It was developed through three stages the registration of the Intangible Cultural Heritage (ICH) of the handicraft textile sector, a technical study for the repowering of the center, and the preparation of the investment budget. Methodologically, in the first stage, the manifestations, knowledge, techniques, and processes belonging to the ICH were registered using the registration forms of the National Institute of Cultural Heritage (INPC). In the second stage, the demand profile was determined, it was indicated the macro-micro location of the study, an inventory of the handicraft workshop, a SWOT analysis, and a proposal though the CANVAS model creating the business model of the textile center were elaborated. In the third stage, the investment budget was determined with the income flow for the final investment. As a result, 11 textile manifestations were obtained, where six were current manifestations, three were vulnerable current manifestations, and two were highly vulnerable manifestations. Regarding the demand profile, a high percentage of men (55.35%) 85,38% of the population are interested in visiting the textile center, and 86,95% in obtaining traditional products. Concerning the inventory was determined the center has machinery and supplies that will be use in its reactivation. Finally, it was determined that the investment budget was $191,304.00. It is recommended to carry out the reactivation and repowering of the center where the authorities and both private and public entities begin to act to obtain visible results and thus improve the quality of life of the population of Cacha.