Influencia de los memes, videomemes y Shitpost en las intenciones de compra de los productos importados de China, en los centennials de Guayaquil

dc.contributorGuerra Villalta, Cristian Enrique
dc.creatorArias Pucha, Kelly Nicolle
dc.date.accessioned2023-05-04T20:06:25Z
dc.date.accessioned2023-05-22T15:47:33Z
dc.date.available2023-05-04T20:06:25Z
dc.date.available2023-05-22T15:47:33Z
dc.date.created2023-05-04T20:06:25Z
dc.date.issued2023
dc.identifierhttp://dspace.ups.edu.ec/handle/123456789/24795
dc.identifier.urihttps://repositorioslatinoamericanos.uchile.cl/handle/2250/6324668
dc.description.abstractThe influence of memes, video memes, and Shitposts on purchase intentions of centennials in Guayaquil is analyzed. A sample of 385 participants was used and it was found that they prefer electronics and decoration. Recommendations from friends and family are the most influential factor. Memes are perceived as funny. The relevance of memes in consumer behavior and their implications in marketing are discussed.
dc.languagespa
dc.rightshttp://creativecommons.org/licenses/by-nc-nd/3.0/ec/
dc.rightsopenAccess
dc.rightsAtribución-NoComercial-SinDerivadas 3.0 Ecuador
dc.subjectPRODUCTOS IMPORTADOS
dc.subjectCOMPRAS
dc.subjectMERCADEO
dc.subjectREDES SOCIALES
dc.titleInfluencia de los memes, videomemes y Shitpost en las intenciones de compra de los productos importados de China, en los centennials de Guayaquil
dc.typebachelorThesis


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