info:eu-repo/semantics/article
The role of tourism in the country brand consolidation of Argentina
Fecha
2013-06-19Registro en:
Echeverri Cañas, L. M; Estay-Niculcar, C. A. (2013). The role of tourism in the country brand consolidation of Argentina. Visión de Futuro, Revista Científica. Posadas (Misiones): UNaM. FCE. APP; 17(2), pp. 200-210.
1668 – 8708 (Versión en línea)
VF-317
Autor
Echeverri Cañas, Lina María
Estay-Niculcar, Christian A.
Institución
Resumen
Globalization has been the starting off point facing increasing competition it has been evident in recent years between the territories (regions, cities and countries). Especially countries have adopted and implemented differentiation strategies to stimulate tourism and economic investment. Tourism has become one of the main sources of foreign exchange for the Latin American countries. This article examines the role of tourism in the process of consolidation of Argentina country brand.