[pt] A INTENÇÃO DE CONSUMO DE ENTRETENIMENTO E AS GERAÇÕES BRASILEIRAS

[en] THE BRAZILIAN GENERATIONS AND THE INTENSION OF CONSUMING ENTERTAINMENT

dc.creatorELAINE ASSAYAG
dc.date.accessioned2022-09-21T21:42:01Z
dc.date.accessioned2023-03-13T23:10:00Z
dc.date.available2022-09-21T21:42:01Z
dc.date.available2023-03-13T23:10:00Z
dc.date.created2022-09-21T21:42:01Z
dc.identifierhttps://hdl.handle.net/20.500.12032/42299
dc.identifier.urihttps://repositorioslatinoamericanos.uchile.cl/handle/2250/6197600
dc.publisherMAXWELL
dc.subject[pt] COORTE
dc.subject[pt] MARKETING GERACIONAL
dc.subject[pt] GERACAO
dc.subject[pt] ENTRETENIMENTO
dc.subject[pt] COMPORTAMENTO DO CONSUMIDOR
dc.subject[pt] SEGMENTACAO
dc.subject[en] COHORT
dc.subject[en] GENERATIONAL MARKETING
dc.subject[en] GENERATION
dc.subject[en] ENTERTAINMENT
dc.subject[en] CONSUMER BEHAVIOR
dc.subject[en] SEGMENTATION
dc.title[pt] A INTENÇÃO DE CONSUMO DE ENTRETENIMENTO E AS GERAÇÕES BRASILEIRAS
dc.title[en] THE BRAZILIAN GENERATIONS AND THE INTENSION OF CONSUMING ENTERTAINMENT
dc.typeTEXTO


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