A inovação orientada pelo design como ferramenta para as microempresas de moda: um estudo de caso sobre a marca Manu Numas

dc.contributorPalmitessa, Giulio Federico
dc.creatorKulczynski, Natasha Ulbrich
dc.date.accessioned2016-08-26T15:06:27Z
dc.date.accessioned2022-09-22T19:21:51Z
dc.date.accessioned2023-03-13T22:37:01Z
dc.date.available2016-08-26T15:06:27Z
dc.date.available2022-09-22T19:21:51Z
dc.date.available2023-03-13T22:37:01Z
dc.date.created2016-08-26T15:06:27Z
dc.date.created2022-09-22T19:21:51Z
dc.date.issued2013
dc.identifierhttps://hdl.handle.net/20.500.12032/59998
dc.identifier.urihttps://repositorioslatinoamericanos.uchile.cl/handle/2250/6194998
dc.description.abstractThe present article offers, trough the Manu Numas undertaking, an example of application of design driven innovation in fashion microenterprises through strategic design methodologies. A strategic positioning for the company is presented, having as first result its own visual identity, reafirming thusly the general market actions.
dc.publisherUniversidade do Vale do Rio dos Sinos
dc.subjectMicroempresas
dc.subjectStrategic design
dc.titleA inovação orientada pelo design como ferramenta para as microempresas de moda: um estudo de caso sobre a marca Manu Numas
dc.typeTCC


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