[en] CRM AS A TOLL FOR INCREASE OF CUSTOMER RETENTION AND LOYALTY IN THE BRAZILIAN TELECOMMUNICATIONS MARKET

[pt] CRM ENQUANTO FERRAMENTA PARA AUMENTO DE RETENÇÃO E FIDELIZAÇÃO NO MERCADO BRASILEIRO DE TELECOMUNICAÇÕES

dc.creatorPATRICIA PAIVA DE LACERDA COSTA
dc.date.accessioned2022-09-21T21:44:05Z
dc.date.accessioned2023-03-13T22:32:13Z
dc.date.available2022-09-21T21:44:05Z
dc.date.available2023-03-13T22:32:13Z
dc.date.created2022-09-21T21:44:05Z
dc.identifierhttps://hdl.handle.net/20.500.12032/42873
dc.identifier.urihttps://repositorioslatinoamericanos.uchile.cl/handle/2250/6194629
dc.publisherMAXWELL
dc.subject[pt] SATISFACAO
dc.subject[pt] FIDELIZACAO
dc.subject[pt] RETENCAO
dc.subject[en] SATISFACTION
dc.subject[en] LOYALTY
dc.subject[en] RETENTION
dc.title[en] CRM AS A TOLL FOR INCREASE OF CUSTOMER RETENTION AND LOYALTY IN THE BRAZILIAN TELECOMMUNICATIONS MARKET
dc.title[pt] CRM ENQUANTO FERRAMENTA PARA AUMENTO DE RETENÇÃO E FIDELIZAÇÃO NO MERCADO BRASILEIRO DE TELECOMUNICAÇÕES
dc.typeTEXTO


Este ítem pertenece a la siguiente institución