dc.contributorBortholuzzi, Juliana
dc.creatorSukiennik, Alice Bittencourt
dc.date.accessioned2022-06-07T11:41:13Z
dc.date.accessioned2022-09-22T19:51:30Z
dc.date.accessioned2023-03-13T21:58:59Z
dc.date.available2022-06-07T11:41:13Z
dc.date.available2022-09-22T19:51:30Z
dc.date.available2023-03-13T21:58:59Z
dc.date.created2022-06-07T11:41:13Z
dc.date.created2022-09-22T19:51:30Z
dc.date.issued2019-12-04
dc.identifierhttps://hdl.handle.net/20.500.12032/65799
dc.identifier.urihttps://repositorioslatinoamericanos.uchile.cl/handle/2250/6189043
dc.description.abstractThe" work" takes" as" starting" point" the" cultural" changes" accelerated" by" the" evolution" of" technology" and" how" it" reflexes" in" the" communicational" ambience." The" Project" is" to" briefly" discuss" media" oxygenation," drawing" a" parallel" between" communication" and" the" fashion" system." In" thes" context," we" seek" to" Identify" how" these" transformation" impact" the" consumer’s" behaviour." From" passive" to" prosumer," users"can"adopt"a"simultaneous"consumer"and"poducer"atitude,"or"take"on"the"role"of" copproducer"of"value"contente"as"well"as"product."In"this"sense,"the"general"objective" of"this"study"is"the"copcration"with"consumers,"a"business"proposal"for"Renner"Stores," qualified"the" consumers" in"the"prosumer position," as" well" as"the" development" of" a" collection, where"get"emphasis"to"Blue"Steel"Brand."
dc.publisherUniversidade do Vale do Rio dos Sinos
dc.subjectComunicação
dc.subjectProsumer.Lojas Renner
dc.titleO papel do prosumer na criação de produto e conteúdo de valor para a lojas Renner
dc.typeTCC


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