[en] CRM AS A TOLL FOR INCREASE OF CUSTOMER RETENTION AND LOYALTY IN THE BRAZILIAN TELECOMMUNICATIONS MARKET

[pt] CRM ENQUANTO FERRAMENTA PARA AUMENTO DE RETENÇÃO E FIDELIZAÇÃO NO MERCADO BRASILEIRO DE TELECOMUNICAÇÕES

dc.creatorPATRICIA PAIVA DE LACERDA COSTA
dc.date.accessioned2022-09-09T16:17:52Z
dc.date.accessioned2023-03-13T19:18:56Z
dc.date.available2022-09-09T16:17:52Z
dc.date.available2023-03-13T19:18:56Z
dc.date.created2022-09-09T16:17:52Z
dc.identifierhttp://148.201.128.228:8080/xmlui/handle/20.500.12032/9978
dc.identifier.urihttps://repositorioslatinoamericanos.uchile.cl/handle/2250/6151737
dc.publisherMAXWELL
dc.subject[pt] SATISFACAO
dc.subject[pt] FIDELIZACAO
dc.subject[pt] RETENCAO
dc.subject[en] SATISFACTION
dc.subject[en] LOYALTY
dc.subject[en] RETENTION
dc.title[en] CRM AS A TOLL FOR INCREASE OF CUSTOMER RETENTION AND LOYALTY IN THE BRAZILIAN TELECOMMUNICATIONS MARKET
dc.title[pt] CRM ENQUANTO FERRAMENTA PARA AUMENTO DE RETENÇÃO E FIDELIZAÇÃO NO MERCADO BRASILEIRO DE TELECOMUNICAÇÕES
dc.typeTEXTO


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