dc.creator | Carranza, Rocío (1) | |
dc.creator | Diaz, Estrella | |
dc.creator | Sanchez-Camacho, Carlos (1) | |
dc.creator | Martin-Consuegra, David | |
dc.date.accessioned | 2021-05-06T09:24:37Z | |
dc.date.accessioned | 2023-03-07T19:30:53Z | |
dc.date.available | 2021-05-06T09:24:37Z | |
dc.date.available | 2023-03-07T19:30:53Z | |
dc.date.created | 2021-05-06T09:24:37Z | |
dc.identifier | 1664-1078 | |
dc.identifier | https://reunir.unir.net/handle/123456789/11289 | |
dc.identifier | https://doi.org/10.3389/fpsyg.2020.621248 | |
dc.identifier.uri | https://repositorioslatinoamericanos.uchile.cl/handle/2250/5905610 | |
dc.description.abstract | The development of information and communication technologies offers innovative opportunities to establish business strategies focused on customer value co-creation. This situation is especially notable in the banking industry. e-Banking activities can support competitive advantages. However, the adoption of e-banking is not yet well-established among consumers. In this sense, the technology acceptance model (TAM) is considered essential in studying consumer behavior applied to adopt a particular technology. According to the TAM model, this study analyses the factors which influence bank customers to adopt e-banking to facilitate their banking services and support the process of value co-creation. Consequently, the authors examine five main aspects of the technology adoption model to provide a broad understanding of bank customers' consumption of e-banking. A partial least squares structural equation modeling (PLS-SEM) analysis is conducted to evaluate proposed relationships between factors and customers' e-banking adoption. | |
dc.language | eng | |
dc.publisher | Frontiers in psychology | |
dc.relation | ;vol. 11 | |
dc.relation | https://www.frontiersin.org/articles/10.3389/fpsyg.2020.621248/full | |
dc.rights | openAccess | |
dc.subject | customer value co-creation | |
dc.subject | e-banking | |
dc.subject | e-services | |
dc.subject | technology acceptance model | |
dc.subject | PLS-SEM | |
dc.subject | JCR | |
dc.subject | Scopus | |
dc.title | e-Banking Adoption: An Opportunity for Customer Value Co-creation | |
dc.type | Articulo Revista Indexada | |