PRICING STRATEGY. Setting price levels, managing price discounts and establishing price structures.

dc.creatorTim J. Smith
dc.date.accessioned2023-02-21T19:26:47Z
dc.date.accessioned2023-03-07T18:44:31Z
dc.date.available2023-02-21T19:26:47Z
dc.date.available2023-03-07T18:44:31Z
dc.date.created2023-02-21T19:26:47Z
dc.identifier10042.pdf
dc.identifier1- GENERAL
dc.identifier978-1-111-57129-0
dc.identifier10042
dc.identifier5920
dc.identifierCG10042
dc.identifierhttps://repositorio.ccc.org.co/handle/001/738
dc.identifier.urihttps://repositorioslatinoamericanos.uchile.cl/handle/2250/5890494
dc.description.abstractThis book is a comprehensive text on pricing, examining pricing decisions with an aim to maximize a firm - s profits through creating and capturing costumers. With each price decision opportunity, this book highlights the stakeholder - s importance of the decision, the key tradeoffs to consider in selecting between opposing outcomes, and the influence that should guide the decision.
dc.languageeng
dc.rightsinfo:eu-repo/semantics/openAccess
dc.rightshttp://purl.org/coar/access_right/c_abf2
dc.rightsAtribución-NoComercial-SinDerivadas 4.0 Internacional (CC BY-NC-ND 4.0)
dc.rightshttps://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subjectSetting the price
dc.subjectManaging price variances
dc.subjectEstablishing price structures
dc.subjectPricing strategy
dc.titlePRICING STRATEGY. Setting price levels, managing price discounts and establishing price structures.
dc.typeLibro


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