dc.creator | Tim J. Smith | |
dc.date.accessioned | 2023-02-21T19:26:47Z | |
dc.date.accessioned | 2023-03-07T18:44:31Z | |
dc.date.available | 2023-02-21T19:26:47Z | |
dc.date.available | 2023-03-07T18:44:31Z | |
dc.date.created | 2023-02-21T19:26:47Z | |
dc.identifier | 10042.pdf | |
dc.identifier | 1- GENERAL | |
dc.identifier | 978-1-111-57129-0 | |
dc.identifier | 10042 | |
dc.identifier | 5920 | |
dc.identifier | CG10042 | |
dc.identifier | https://repositorio.ccc.org.co/handle/001/738 | |
dc.identifier.uri | https://repositorioslatinoamericanos.uchile.cl/handle/2250/5890494 | |
dc.description.abstract | This book is a comprehensive text on pricing, examining pricing decisions with an aim to maximize a firm - s profits through creating and capturing costumers. With each price decision opportunity, this book highlights the stakeholder - s importance of the decision, the key tradeoffs to consider in selecting between opposing outcomes, and the influence that should guide the decision. | |
dc.language | eng | |
dc.rights | info:eu-repo/semantics/openAccess | |
dc.rights | http://purl.org/coar/access_right/c_abf2 | |
dc.rights | Atribución-NoComercial-SinDerivadas 4.0 Internacional (CC BY-NC-ND 4.0) | |
dc.rights | https://creativecommons.org/licenses/by-nc-nd/4.0/ | |
dc.subject | Setting the price | |
dc.subject | Managing price variances | |
dc.subject | Establishing price structures | |
dc.subject | Pricing strategy | |
dc.title | PRICING STRATEGY. Setting price levels, managing price discounts and establishing price structures. | |
dc.type | Libro | |