Instagram as a network of promotion and hypermediation of rural tourism: the case of Aldeias Historicas

dc.contributorUniv Vigo
dc.contributorUniv Aveiro
dc.contributorUniv A Coruna
dc.contributorUniversidade Estadual Paulista (Unesp)
dc.date.accessioned2021-06-25T11:44:59Z
dc.date.accessioned2022-12-19T22:47:26Z
dc.date.available2021-06-25T11:44:59Z
dc.date.available2022-12-19T22:47:26Z
dc.date.created2021-06-25T11:44:59Z
dc.date.issued2019-01-01
dc.identifierRevista Latina De Comunicacion Social. Tenerife: Laboratorio Tecnologias Informacion & Nuevos Analisis Comunicacion Social, v. 74, p. 1610-1632, 2019.
dc.identifier1138-5820
dc.identifierhttp://hdl.handle.net/11449/208984
dc.identifier10.4185/RLCS-2019-1401
dc.identifierWOS:000596518000027
dc.identifier.urihttps://repositorioslatinoamericanos.uchile.cl/handle/2250/5389581
dc.description.abstractChanges in the media ecosystem have led to transformations in communication languages, now in imaginary spaces like Instagram, even strengthening the hypermediation provided by social networks. The article presents a metric research on the use of the Instragram by the Portuguese initiative Aldeias Historicas in search of tourism promotion in the region. For the investigation, the InstaBro tool has been adopted, which offered information for a quantitative analysis, but also a qualitative interpretation. The results offer information about the importance of hypermediation in rural tourism promotion processes through digital communication
dc.languagespa
dc.publisherLaboratorio Tecnologias Informacion & Nuevos Analisis Comunicacion Social
dc.relationRevista Latina De Comunicacion Social
dc.sourceWeb of Science
dc.subjectCommunication
dc.subjectmedia ecology
dc.subjectsocial media
dc.subjectrural tourism
dc.subjectInstagram
dc.subjecthypermediation
dc.titleInstagram as a network of promotion and hypermediation of rural tourism: the case of Aldeias Historicas
dc.typeArtículos de revistas


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