Consumer behavior in the co-creation of value and its relationship with satisfaction in the university environment: an application to the University of Ibagué (Colombia)

Comportamiento del consumidor en la co-creación de valor y su relación con la satisfacción en el entorno universitario: una aplicación a la Universidad de Ibagué (Colombia);
Comportamento do consumidor na co-criação de valor e sua relação com a satisfação no meio universitário: uma aplicação à Universidade de Ibagué (Colombia)

dc.creatorMoreno, Blanca Astrid
dc.creatorCalderón, Haydée
dc.date2016-12-06
dc.date.accessioned2022-12-15T18:18:52Z
dc.date.available2022-12-15T18:18:52Z
dc.identifierhttps://revistas.unimilitar.edu.co/index.php/rfce/article/view/1193
dc.identifier10.18359/rfce.1193
dc.identifier.urihttps://repositorioslatinoamericanos.uchile.cl/handle/2250/5356350
dc.descriptionAcademic contributions indicate that the consumer is the most important actor in the co-creation of value. But few studies have focused on discovering and check the influence of consumer behaviors that co-creates value in her/his satisfaction. Accordingly, this article contrasts this relationship in the university context for which a relational model with variables arises: consumer behavior in co-creating value and satisfaction. This model was applied to a representative sample of students from a Colombian university. The results show some positive relationships. The theoretical contribution of the study is that this is the first time the influence of co-creation is analyzed from the perspective of consumer satisfaction in the university context and in a Latin American country.en-US
dc.descriptionAportes académicos señalan que el consumidor es el actor más importante en la co-creación de valor, pero pocos estudios se han centrado en descubrir y comprobar la influencia de los comportamientos del consumidor que co-crea valor en su satisfacción. En consecuencia, en este artículo se contrasta esta relación en el contexto universitario, para lo cual se plantea un modelo relacional con las variables: comportamiento del consumidor en la co-creación de valor y satisfacción. Dicho modelo se aplicó a una muestra representativa de estudiantes de una universidad colombiana. Los resultados evidencian algunas relaciones positivas. La contribución teórica del estudio radica en que esta es la primera vez que se analiza la influencia de la co-creación desde la perspectiva del consumidor en la satisfacción en el contexto universitario y en un país latinoamericano.es-ES
dc.descriptionEstudos acadêmicos indicam que o consumidor é o agente mais importante na co-criação de valor, mas poucos estudos se centraram em descobrir e comprovar a influência dos comportamentos do consumidor que co-cria valor em sua satisfação. Neste artigo contrasta-se esta relação no contexto universitário, para o qual propõe-se um modelo relacional com as variáveis: comportamento do consumidor na co-criação de valor e satisfação. Este modelo foi aplicado em uma mostra representativa de estudantes de uma universidade colombiana. Os resultados evidenciam algumas relações positivas. A contribuição teórica do estudo revela que esta é a primeira vez que se analisa a influência da co-criação desde a perspectiva do consumidor na satisfação no contexto universitário e em um país latino-americano.pt-BR
dc.formatapplication/pdf
dc.formatapplication/xml
dc.formattext/rtf
dc.formatapplication/vnd.openxmlformats-officedocument.spreadsheetml.sheet
dc.languagespa
dc.publisherUniversidad Militar Nueva Granadaes-ES
dc.relationhttps://revistas.unimilitar.edu.co/index.php/rfce/article/view/1193/2412
dc.relationhttps://revistas.unimilitar.edu.co/index.php/rfce/article/view/1193/2770
dc.relationhttps://revistas.unimilitar.edu.co/index.php/rfce/article/view/1193/3078
dc.relationhttps://revistas.unimilitar.edu.co/index.php/rfce/article/view/1193/3079
dc.relation/*ref*/Ali, A., & Ahmmad, I. (2011). Key Factors for Determining Students’ Satisfaction in Distance Learning Courses: A Study of Allama Iqbal Open University. Contemporary Educational Tecchnology, 2(2), 118-134.
dc.relation/*ref*/Andaleeb, S. S. (1996). An experimental investigation of satisfaction an commitment in marketing channels: the role of trust and dependence. Journal of Retailing, 72(1), 97-93.
dc.relation/*ref*/Bagozzi, R., Baumgartner, H., & Yi, Y. (1992). State Versus action orientation and the theory of reasoned action: and application to couponusage. Journal of Consumer Research, 505-518.
dc.relation/*ref*/Bettencourt, L. (1997). Customer voluntary performance: Customers as partners in service delivery. Journal of Retailing, 73(3), 383-406.
dc.relation/*ref*/Borman, W., & Motowidlo, S. ((1993) 2014). Expanding the criterion domain to include elements of contextual performance. En N. Schmitt, & B. W. (ed.), Personnel selection in organization (págs. 71-98). San Francisco, California, Estados Unidos: Jossey-Bass.
dc.relation/*ref*/Browne, M., & Cudeck, R. (1993). Alternative ways of assessing model fit. California, Estados Unidos: Sague Focus Editions.
dc.relation/*ref*/Butt, B. Z. (2010). A study examining the students satisfaction in higher education. Procedia - Social and Behavioral Sciences., 2(2), 5446-5450.
dc.relation/*ref*/Cardona, M., & Bravo, J. (2012). Service quality perceptions in higher education institutions: the case of a colombian university. Estudios Gerenciales, 28(125), 23-29.
dc.relation/*ref*/Díaz, A. M., Suárez, L., & Vásquez, R. (2007). La confianza y la satisfacción del cliente. Revista europea de dirección y economía de la empresa, 16(3), 115-132.
dc.relation/*ref*/Diaz, M., Taulet, A., Bonillo, M., & Fernández, R. (2014). Un enfoque de marketing de relaciones a la educaicón como un servicio: aplicación a la Universidad de Valecia. Revista de Ciencias administrativas y Sociales Innovar, 24(53), 113-125.
dc.relation/*ref*/Durugbo, C., & Pawar, K. (2014). A unified model of the co-creation process. Expert Systems with Applications.
dc.relation/*ref*/Elliott, K., & Shin, D. (2002). Student satisfaction: an alternative approach to assessing this important concept. Journal of Higher Education Policy and Management, 24(2), 197-209.
dc.relation/*ref*/Fornell, C., & Larcker, D. (1981). Structural equation models with unobservable variables and measurement error: Algebra and statistics. Journal of Marketing research, 18(3), 382-388.
dc.relation/*ref*/Ganesh, J., Arnold, M., & Reynolds, K. (2000). Understanding de costumer base of service providers: an examination of differences between switchers and staters. Journal Marketing, 64, 65-87.
dc.relation/*ref*/Garbarino, E., & Johnson, M. (1999). The different roles of satisfaction, trust and commitment in consumer relationship. Internatinal Journal of Service Industry Management, 11(5), 470-490.
dc.relation/*ref*/Giese, J., & Cote, J. (2000). Defining Consumer Satisfaction. Academy Of marketing science review., 1(1), 1-22.
dc.relation/*ref*/Grönroos, C. (2008). Service logic revisited: ¿who creates value?, and ¿who co‐creates? European Business Review, 20(4), 298-314.
dc.relation/*ref*/Grönroos, C. (2011). Value co-creation in service logic: A critical analysis. Marketing Theory, 11(3), 279-301.
dc.relation/*ref*/Grönroos, C., & Voima, P. (2013). Critical service logic: making sense of value creation and co-creation. Journal of the Academy of Marketing Science, 41(2), 133-150.
dc.relation/*ref*/Groth, M. (2005). Customers as Good Soldiers:Examining Citizenship Behaviors. Journal of Management(31), 7-27.
dc.relation/*ref*/Hair, J. F., Anderson, R. E., Tatham, R. L., Black, W. C., & Babin, B. (1998). Multivariate data analysis with readings. Sydney, Australia: Prentice Hall.
dc.relation/*ref*/Helgesen, O., & Nesset, E. (2007). Images, satisfaction and antecedents: ¿Drivers of student loyalty? A Case study of a Norwegian University College. Corporate Reputation Review,, 10(1), 38-59.
dc.relation/*ref*/Hu, L., & Bentler, P. (1999). Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives. A Multidisciplinary Journal, 6(1), 1-55.
dc.relation/*ref*/Hunt, D., Geiger-Oneto, S., & Varca, P. (2012). Satisfaction in the context of customer co‐production: a behavioral involvement perspective. Journal of Consumer Behaviour, 11(5), 347-356.
dc.relation/*ref*/Jurkowitsch, Vignali, & Kaufmann. (2006). A student satisfaction model for Austrian higher education providers considering aspects of marketing communications. Innovative Marketing, 3 (Special Edition).
dc.relation/*ref*/Mattila, A., & Wirtz, J. (2000). The rol of preconsumption affect in postpurchase evaluation of servicer. Psichology & Marketing, 17(7), 586-605.
dc.relation/*ref*/Nunnally, J., & Bernstein, I. (1994). Psychometric Theory. New York, New York, Usa: McGraw-Hill.
dc.relation/*ref*/Palacio, A., Meneses, G., & Pérez, P. (2002). The configuration of the university image and its relationship with the satisfaction of students. Journal of Educational Administration, 40(5), 486-504.
dc.relation/*ref*/Payne, Storbacka, & Frow. (2008). Managing the co-creation of value. Academy of Marketing Science, 36(1), 83-96.
dc.relation/*ref*/Ping, R. (1997). Voice in business to business relationships: cost of exit and demographics antecedentes. Jounal of Retailing, 75(2), 261-281.
dc.relation/*ref*/Prahalad, C., & Ramaswamy, C. (2004). Co-creation experiences: The next practice in value creation. Journal of interative marketing., 18(3), 5-14.
dc.relation/*ref*/Schlesinger, M. W., Cervera Taulet, A., Iniesta Bonillo, M. Á., & Sánchez Fernández, R. (2014). Un enfoque de marketing de relaciones a la educación como un servicio: aplicación a la Universidad de Valencia. Revista de Ciencias administrativas y Sociales Innovar, 24(53), 113-125.
dc.relation/*ref*/Schumacker, R. E., & Lomax, R. G. (1996). A beginner's guide to structural equation modeling. New Jersey, New Jersey, USA: Paperback.
dc.relation/*ref*/Sharma, N., & Patterson, P. (2000). Switching cost, alternative atractivenees and experience as moderator of relationship commitent in professional, consumer service. International Journal of Service Industry Management, 11(5), 470-490.
dc.relation/*ref*/Sivadas, E., & Baker-Previtt, J. (2000). An examination of the relationship between service quality, costumer, satisfaction and store loyalty. International Journal of Bank Marketing, 16(1), 1-16.
dc.relation/*ref*/Söderlund, M. (1998). Customer satisfaction and its consequences on consumer behaviour. International Journal of Retail and Distribution Management, 28(2), 73-82.
dc.relation/*ref*/Suárez, L., Vázquez, R., & Díaz, A. (2007). La confianza y la satisfacción del cliente:. Revista europea de dirección y economía de la empresa, 16(3), 115-132.
dc.relation/*ref*/Vanhamme, J., & Snelders. (2001). The role of surprise in satisfaction judgments. Journal of consumer satisfaction dissatisfation and complaning behavior (14), 27-45.
dc.relation/*ref*/Vargo, S., & Lusch, R. (2004). Envolving to a new dominant logic for marketing. Journal of marketing, 1-17.
dc.relation/*ref*/Vargo, S., Maglio, P., & Akaka, M. (2008). On value and value co-creation: A service systems. European management Journal, 26(3), 145-152.
dc.relation/*ref*/Vega, Revilla, & Cossío. (2013). The value co-creation process as a determinant of customer satisfaction. Management Decision, 51(19), 1945-1953.
dc.relation/*ref*/Yi, Y., & Gong, T. (09 de 2013). Customer value co-creation behavior: scale development and validation. Journal of Business Research, 66(9), 1279-1284.
dc.relation/*ref*/Yi, Y., Nataraajan, R., & Gong, T. (2011). Customer participation and citizenship behavioral influences on employee performance, satisfaction, commitment, and turnover intention. Journal of Business Research, 64, 87-95.
dc.relation/*ref*/Zineldin, Akdag, & Vasicheva. (2011). Assessing quality in higher education: new criteria for evaluating students’ satisfaction. Quality in Higher Education, 17(2), 231-243.
dc.rightsDerechos de autor 2016 Revista Facultad de Ciencias Económicases-ES
dc.rightshttps://creativecommons.org/licenses/by-nc-nd/4.0es-ES
dc.sourceRevista Facultad de Ciencias Económicas; Vol. 25 No. 1 (2017); 203-217en-US
dc.sourceRevista Facultad de Ciencias Económicas; Vol. 25 Núm. 1 (2017); 203-217es-ES
dc.sourceRevista Facultad de Ciencias Económicas; v. 25 n. 1 (2017); 203-217pt-BR
dc.source1909-7719
dc.source0121-6805
dc.subjectCo-creation of valueen-US
dc.subjectinteractionsen-US
dc.subjectsatisfactionen-US
dc.subjectstudentsen-US
dc.subjectcollegeen-US
dc.subjectCo-creación de valores-ES
dc.subjectinteraccioneses-ES
dc.subjectsatisfacciónes-ES
dc.subjectestudianteses-ES
dc.subjectuniversidades-ES
dc.subjectCo-criação de valorpt-BR
dc.subjectinteraçõespt-BR
dc.subjectsatisfaçãopt-BR
dc.subjectestudantespt-BR
dc.subjectuniversidadept-BR
dc.titleConsumer behavior in the co-creation of value and its relationship with satisfaction in the university environment: an application to the University of Ibagué (Colombia)en-US
dc.titleComportamiento del consumidor en la co-creación de valor y su relación con la satisfacción en el entorno universitario: una aplicación a la Universidad de Ibagué (Colombia)es-ES
dc.titleComportamento do consumidor na co-criação de valor e sua relação com a satisfação no meio universitário: uma aplicação à Universidade de Ibagué (Colombia)pt-BR
dc.typeinfo:eu-repo/semantics/article
dc.typeinfo:eu-repo/semantics/publishedVersion


Este ítem pertenece a la siguiente institución