Projeto de identidade visual para galeria de arte, ateliê e coworking artístico: H.Leria

Abstract

The objective of this work is to create a visual identity system for the brand “A Galeria Itinerante”, contributing to studies related to branding and visual identity and presenting the role of design in bringing a better market position for small businesses. The company has been in existence for over ten years and has recently opened a physical space that acts as a gallery, art studio and artistic coworking: a creative and collaborative space, where people can connect through arts and crafts. From that, the need to create a new name and visual identity that are aligned with the new goals and needs of the brand was presented.