Horário nobre: as vinhetas de abertura das telenovelas da TV Globo

Abstract

This work explores the visual message contained in the opening vignettes, created by Austrian designer Hans Donner, for TV Globo's soap operas. A survey was made about the history of soap operas, opening vignettes and Hans Donner's work. The opening vignettes were selected from the year 1970, emphasizing those with the greatest audience in each decade according to data released by IBOPE. The semiotic analysis to reveal the plastic message, iconic and linguistic was based on the work of Martine Joly "Introduction to Image Analysis." To aid comprehension of the message, tables were created to summarize the meaning present in each vignette. The meaning of the elements is described in the text, seeking to reflect on the socio-cultural features and relations present in vignettes of the prime time.