Crescer ou não crescer: um estudo sobre crescimento organizacional no contexto do trabalho artesanal

Abstract

This research presents the concept of organizational growth from a historical perspective, showing its characteristics and how the dominant management model objective it in an unlimited way. It also discusses the concept of ideology, showing the need for growth as one of the great ideologies in the organizational context. For this objective, it discusses some contradictions that characterize growth, demonstrating its several, and almost hidden, negative aspects. After that, it introduces the concept of the craft work, putting aside the instrumental work and linking to do with to think, in a model that primarily seeks the good work and the quality of life, putting aside the seeking for accumulation of capital. The research also shows the necessary limits to maintain the craft work. Complemented by a case study, the survey found, through interviews and observation, how is the working mode of a craftswoman and what is her understanding about organizational growth.