Estudo da viabilidade econômico-financeira da criação de uma empresa fabricante de bens de consumo duráveis

Abstract

The current market is recovering from the economic and social crisis due to the coronavirus pandemic. Several companies suffered losses and were reduced, while others expanded their business even more, as the ecommerce companies. Thus, it is not known whether the creation of new companies is viable, and an analysis becomes valid to reduce risks and increase the chances of business success. This academic study carried out a market analysis in an unconventional way with the support of the free version of the Atlas.TI software to explore data in order to study the level of acceptance and attributes of a durable good, and performed economicfinancial feasibility calculations to create the company that manufactures the product, which only works with online sales. As a result, the investment proved to be viable with an internal rate of return (IRR) of 23.51%, and was higher than the minimum attractiveness rate (MARR) of 10.8% and NPV of R$141,435.83 at the end of the 5year plan.