Desenvolvimento do produto de moda para o público infantil

Abstract

This work aims to develop fashion products for the female audience child 3-7 years adding to the aesthetic and ergonomic product differentials. However, how to develop products with these features? Thus, we sought discover the needs and interests of parents and children demonstrate in relation to clothing, including what their buying criteria and mapping the difficulties encountered in carrying out this action. The methodology of the study was conducted through interviews with the parents lived in Cambé,Londrina and Rolândia, Paraná state cities, and literature which it was found that the processes of product development, ergonomics and the children's market. These actions contributed to the development of a playful and delicate collection inspired by the world of ballet.